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Le mythe de Venus Adonis a l’epreuve de la tradition iconographique. Universite de Caen, Basse-Normandie. Pages : 192 ISBN : 9782130529545 DOI : 10.3917/dss.021.0099 Editeur : Presses Universitaires de France A propos de cette revue Site de la revue. Sommaire des nouveaux numeros. ALERTES EMAIL - REVUE Dix-septieme siecle. Votre alerte a bien ete prise en compte. Vous recevrez un email a chaque nouvelle parution d'un numero de cette revue.

Erreur lors de l'enregistrement de votre alerte. Vous avez deja enregistre cette alerte. Essays On Fad Diets! Vous pouvez gerer vos alertes depuis le menu Mon cairn.info. De nombreux auteurs francais ont puise leur source d’inspiration dans l’episode du livre X des Metamorphoses d’Ovide qui represente Venus egaree par son amour pour le bel Adonis : « Elle ne se montre meme plus dans le ciel : au ciel elle prefere Adonis. An Essay! Elle s’attache a ses pas ; elle l’accompagne partout. Essays! » [1] [1] Ovide, Les Metamorphoses, traduction de Georges Lafaye. Books Essay Spm! . Diets! Parmi eux, on tu delft master thesis pourra citer Pierre de Ronsard en 1564 [2] [2] Pierre de Ronsard, « Adonis », elegie de 368 vers. Essays On Fad Diets! , puis Jean de La Fontaine qui a compose un long poeme de 606 vers, egalement intitule Adonis [3] [3] Jean de La Fontaine, ?uvres diverses, Paris, Gallimard. Tu Delft Master Thesis Presentation! , qu’il a dedicace a Nicolas Fouquet, alors jeune homme, qui se remettait d’une grave maladie. Essays On Fad! Ce poeme, ecrit en 1658, mais publie seulement en 1669 dans une version retouchee a la suite des Amours de Psyche et de Cupidon, a ete recemment mis en valeur a la scene par la merveilleuse representation theatralisee sur fond de reprographies des collections du Louvre par le comedien et metteur en scene Christian Rist [4] [4] 28, 29, 30 janvier 1999, auditorium du Louvre. Letter Student! . Essays On Fad Diets! En Angleterre, William Shakespeare ne fait pas exception, dont le long poeme (1 194 vers) en pentametres de rimes croisees, dedie a son mecene « Le Tres Honorable Henry Wriothesly », date de 1592. Cette histoire tragique n’a pas seulement inspire les ecrivains. An Essay On Relationships! Les peintres europeens se sont egalement nourris de cette legende antique pour laisser a la posterite des ?uvres remarquables, tant par le nombre de creations que par la diversite des inspirations. Essays On Fad Diets! Dans cette etude, je souhaiterais analyser differentes productions picturales, dont, bien evidemment, les premieres influences determinantes seront les ecoles italiennes, sur une duree de deux siecles (a partir du XVI e siecle pour culminer au siecle suivant), pour en degager les caracteristiques principales et proposer des conclusions sur la distinction entre art religieux et art profane. Lorsque l’on consulte des livres d’art sur les ?uvres d’un artiste, prenons le Titien, les references aux tableaux de Venus, sur la table des illustrations, viennent juste avant celles concernant les sujets d’inspiration chretienne sur la Vierge : Venus Adonis, Venus bandant les yeux de l’Amour ou l’education de l’Amour, Venus d’Urbino, Venus au miroir, Venus avec un joueur d’orgue et un petit chien, puis juste ensuite, Vierge de Douleur aux mains jointes [5] [5] Tiziano, catalogo della Mostra, Palazzo Ducale, Venezia. Essay Festivals! . Essays Diets! Il s’agit la d’un hasard de l’alphabet, cependant, il n’en est plus tout a fait ainsi de nos jours ou les references approchantes renvoient plutot a une tres complete variation sur le theme d’Eros, mais sans rapport direct avec la mythologie, ou bien s’apparentent a un culte noir peu propice aux recherches universitaires ! Mais la distinction entre l’amour sacre et l’amour profane n’est pas une notion nouvelle, puisque nous avons l’exemple tres celebre de l’allegorie du Titien portant ce titre [6] [6] Conservee a la Galerie Borghese a Rome (huile sur. College Application! . Essays On Fad Diets! De forme allongee, ce tableau est tres parlant, qui represente deux jeunes femmes d’une beaute parfaite, et qui se ressemblent ; l’une, l’amour sacre, habillee d’une ample robe de couleur pastel, gantee, le visage et le regard franchement tournes vers le spectateur dans toute sa candeur honnete, assise avec aisance a gauche du tableau, separee de l’autre par un petit enfant rondelet, ange ou amour ; l’autre, l’amour profane, dans une position alanguie, offerte, le visage descendant et de cote, denudee, mais aux voilages d’un bleu profond.

Nombreux sont les artistes qui ont suivi la fable d’Ovide, non pas a la lettre, mais en amplifiant considerablement la description de Venus malade d’amour : « . Essay! elle qui avait toujours ete habituee a gouter un doux repos sous les ombrages et a rehausser sa beaute par la parure, elle erre ca et la a travers les montagnes, les forets et les roches buissonneuses, sa robe retroussee jusqu’aux genoux a la facon de Diane » [7] [7] Ovide, Les Metamorphoses, op. Essays Diets! cit. Or Double Space! . Diets! Mais on college verra que sa robe, quand robe il y a, est plus souvent retroussee a partir du genou ! A ce propos, on essays on fad diets se doit d’evoquer le nom de Daniele Ricciarelli da Volterra, connu depuis lors sous le surnom de « il Braghettone », qui fut charge, par decision de la Congregation du Concile en date du 21 janvier 1564, de couvrir de draperies les peintures de Michel Ange dans la chapelle Sixtine. Books Essay Spm! Avaient ete jugees « obscenes », en particulier, dix figures de la fresque du Jugement dernier placee juste au-dessus de l’autel papal, dont sainte Catherine qui, a l’origine, etait entierement nue, selon la tradition du maitre qui voyait dans la nudite soit l’etat d’innocence d’avant le peche originel, soit celui d’innocence supreme dans le royaume de Dieu [8] [8] Ceci donna lieu a de celebres confusions au cours. Essays On Fad! . Le culte de Venus a inspire les artistes au cours des siecles : Venus seule, en compagnie, ou bien sa premiere apparition, comme La naissance de Venus par Botticelli [9] [9] Detrempe sur toile (172 ? 278) datee aux alentours. Books Essay Spm! . Essays On Fad Diets! Ce celebre tableau vaut la peine d’etre mentionne par le fait que la deesse est representee en femme accomplie des sa premiere apparition hors des ondes, suivant la legende. Writing Argumentative Essay Sample! Nous verrons a la fin de cette etude que ce theme de la naissance, mais celle d’Adonis, sera traite tout differemment par un peintre francais, Francois Verdier, deux siecles plus tard. Restons encore aupres de Botticelli pour donner l’exemple d’un autre passage des peripeties amoureuses de la deesse, en particulier avec Mars, et qui pourra servir ensuite de point de comparaison. On Fad Diets! Sandro Botticelli (Florence, 1445-1510) apprend de son maitre Filippo Lippi « la grace, le gout du beau et l’intensite des couleurs » [10] [10] Guilio Carlo Argan, Botticelli (1957), traduit de. On Relationships! . Essays! Venus et Mars, peint aux environs de 1483 [11] [11] National Gallery, Londres. Or Double Space College Application! , reprend « les vues de Marsile Ficin sur la reconstruction de la mythologie antique » et frappe par la statique en suspens et la symetrie des deux protagonistes, places en position inversee, l’un et l’autre accoudes sur un element de couleur rouge fuchsia : un coussin rehausse de dorures pour Venus, un tissu dans lequel est pris le pied gauche de Mars.

La deesse au fin visage enigmatique recoit la pleine lumiere, par comparaison avec Mars dont la tete, sur laquelle des ombres subtiles se dessinent, est rejetee en arriere. Essays On Fad Diets! Venus porte une robe nuptiale richement decoree et tres couvrante dont les ondulations epousent elegamment les formes de son corps, alors que dans des ?uvres posterieures, la deesse sera le plus souvent representee dans toute sa nudite. Thesis! D’apres le titre du tableau, et les commentaires, Venus « observe le redoutable Mars vaincu par l’amour et plonge dans un profond sommeil ». Essays! Mais si ce n’etait le casque du dieu de la guerre malicieusement porte par l’un des quatre petits satyres (qui contrastent par leur sourire narquois, leur espieglerie et leur dynamique autour de la lance), on master thesis presentation pourrait se meprendre sur la representation du mythe qui nous concerne, puisque l’on aura l’occasion de voir un certain nombre d’Adonis ainsi abandonnes, sur des etoffes ecarlates. On Fad! Botticelli est l’un des representants de la deuxieme generation de l’ecole florentine de la Renaissance [12] [12] Georges Lafenestre, La peinture italienne, Paris. Cover Letter Student! . Le terme de « manierisme », apparu plus tardivement et selon une acception d’abord pejorative, designe le courant artistique europeen qui se situe entre la Renaissance et le Baroque, des annees 1520 – avec comme reference le sac de Rome en 1527 – a 1620 environ. On Fad Diets! Tres succinctement, les donnees essentielles de cette « nouvelle maniere » sont « le mouvement, la fantaisie, le drame, le subjectivisme et l’expressionnisme » [13] [13] Encyclopedia Universalis, 1990, vol. Single Or Double Space Essays! 14, p. Essays Diets! 447. Argumentative Essay Sample! . Essays! On ressent tres nettement l’influence du peintre Francesco Mazzola, surnomme Il Parmigianino, Le Parmesan (1503-1540), dont l’?uvre a ete largement diffusee grace a ses nombreux dessins et gravures, en Italie comme en France. No Experience! Artiste precoce, il travailla d’abord dans sa ville natale de Parme (certains disent avec Antonio Allegri, dit Il Correggio, Le Correge, d’autres refutent cette hypothese [14] [14] Cecil Gould, Parmesan (1994), traduit par Xavier Carrere. On Fad Diets! ). An Essay! Lors de son sejour a Rome en 1524-1527 [15] [15] Il se refugia a Bologne apres avoir fui Rome en 1527. On Fad Diets! , il s’inspira de Raphael et de Michel-Ange. Academic Writing Essay Sample! Dans une eau-forte, intitulee Les Amants dans un bois, qui reprend notre theme mais de facon anonyme, on essays diets peut remarquer l’utilisation tres particuliere du clair-obscur, puisque, grace au burin avec lequel les lignes peuvent etre plus fines que dans le dessin, les contrastes de lumiere et d’ombre sont accentues.

Une tres forte construction delimite ce paysage dans lequel sont plonges les sujets, et qui se compose de differents plans intimement melanges : la vegetation est foisonnante, les arbres et surtout les feuilles sont dessines avec un grand sens du detail (on en verra un certain echo dans une peinture de Veronese). Tu Delft Master Thesis! On notera l’equilibre superbe mais incertain des postures, ainsi que le modele des corps. Essays On Fad Diets! Grand specialiste du nu masculin, Le Parmesan a figure l’homme selon une courbe tres complexe qui s’appuie sur la ligne formee par la colonne vertebrale ; la musculature est apparente et la chevelure tout aussi finement detaillee que le paysage. An Essay! On peut aussi evoquer un trait particulier de cet artiste concernant l’allongement des membres (le tronc de l’homme et le cou de la femme), caracteristique qui se retrouve dans d’autres ?uvres celebres, comme La Madone au long cou, datee de la fin de sa vie [16] [16] 1553-1540, Galerie des Offices, Florence. Diets! . Il existait donc tout un contexte artistique favorable a l’eclosion des representations de ce mythe. Books Essay Spm! Considerons pour commencer un theme majeur, la fin tragique du jeune ephebe, avec La Mort d’Adonis de Sebastiano Veneziano (env. Essays Diets! 1485, Venise - 1547, Rome), surnomme del Piombo lorsqu’il recut, en 1531, la charge de chancelier des Bulles, ou « du plomb ». Or Double Space College Essays! Ne a Venise presque au moment ou Botticelli peignait Venus et Mars, il fut l’eleve de Bellini et de Giorgione. Essays! De ce dernier, il retint le sens des couleurs pleines de nuances et l’utilisation du clair-obscur. Essay Festivals! Parti pour Rome en 1511, il se lia d’abord avec Raphael, mais il « tomba sous l’ascendant de Michel-Ange », dont il s’inspira, en particulier en ce qui concerne la force de la composition ; mais « un maitre qui avait appris avec Bellini et Giorgione ne pouvait plus perdre tout a fait sa maitrise de la couleur et de l’harmonie du ton » [17] [17] Bernhard Berenson, Les peintres italiens de la Renaissance. Essays On Fad Diets! . Sample! Apres la mort de Raphael, Sebastiano del Piombo occupa la premiere place parmi les peintres de Rome, et influenca Daniele da Volterra, le fameux braghettone auquel il a ete fait allusion.

La Mort d’Adonis [18] [18] Peinture a l’huile sur toile (189 ? 285), Salle des. Essays On Fad Diets! frappe par le caractere monumentaliste de la composition, entierement creee autour d’une diagonale montante qui part d’Adonis mort et qui se prolonge tout le long des angelots et des femmes jusqu’a la figure de cet homme barbu. Student No Experience! Tous sont lies par les delicats mouvements des bras qui se croisent. Essays! Les corps sont lisses et bien en chair et presentent un contraste avec celui d’Adonis, qui loin de « reposer » au sol, reste tendu, les membres plies, la tete relevee. Books Essay Spm! L’atmosphere melancolique et crepusculaire de l’arriere-plan, qui represente une vision tres reconnaissable de Venise, avec la lagune et le Palais des Doges, trahit encore l’influence de Giorgione [19] [19] Caterina Caneva, Aless Cecchi, Antonio Natali, Les. Essays Diets! . Fig. Letter College Student No Experience! 1 – Jacopo Zanguidi Bertoja, Venus Adonis, Louvre. Fig. Diets! 2 – Martin de Vos, La Mort d’Adonis, Blois, cliche RMN. Dans un tout autre style, Jacopo Zanguidi Bertoja (1544-1574), admirateur notoire de la technique du Parmesan, et celebre pour sa decoration raffinee du palais du Jardin a Parme, a egalement compose un Venus Adonis (fig. Cover College No Experience! 1) [20] [20] Musee du Louvre. Essays! . Books Essay Spm! L’evocation est tres nettement placee sous le signe de la vision et du mythe : une foret sombre illuminee par cette apparition de Venus parmi les nuees, sur son char dore conduit par deux colombes blanches, en compagnie de Cupidon, dont une fleche s’est fichee en bas du nuage, et qui semble raconter la triste fin d’Adonis, qui git a terre en plan median.

Les couleurs sont toutes en harmonie dans de subtiles nuances qui passent du noir en haut a gauche pour aller jusqu’au blanc lumineux a droite, en passant par le jaune (sans oublier le blond des chevelures) et le vert du paysage et des drapes. Les deux evocations qui vont suivre s’apparentent egalement au style manieriste italianisant, mais ont ete faites par des artistes « du Nord », ce qui montre le developpement geographique de cette influence. On Fad Diets! On connait tres peu de choses de cet artiste flamand, Martin de Vos (env. Cover Letter Student! 1532-1603) qui a peint une Mort d’Adonis (fig. Essays On Fad! 2) [21] [21] Musee du Louvre. Academic Writing Argumentative Sample! reprenant certains elements mythologiques, comme le char de Venus – tire ici par deux puissants cygnes blancs suivant le texte –, mais dans une composition entierement a l’horizontale. Diets! On reconnaitra le sens des details : les volutes du decor a droite, les figurations sur le char, les feuillages sombres qui donnent de la luminosite au premier plan et qui eloignent du paysage de l’arriere-plan : chateau perche et montagnes lointaines. Sample! Venus et Adonis sont assembles selon une sorte de pieta sous un ciel crepusculaire. Essays Diets! Cette analogie chretienne peut sembler abusive, mais elle est cependant inevitable et si rare a cette epoque, qu’elle vaut la peine d’etre mentionnee.

Pendant son regne (1515-1547), Francois I er renouvela les echanges avec l’Italie et appela de nombreux peintres italiens a sa cour. Academic Writing! C’est ainsi que trois peintres italiens, eux-memes influences par les plus grands maitres, produisirent de nombreux tableaux qui ornerent les differents chateaux. On Fad Diets! Il s’agit de Rosso, ne a Florence en 1495, appele a la cour en 1530, du Primatice et de Nicolo dell’Abbate, qui decorerent le chateau de Fontainebleau. On Relationships! Durant les dix annees qui lui restent a vivre (il meurt en 1540, la meme annee que Le Parmesan) Giovanni Battista di Jacopo, dit Fiorentino Rosso, crea un nouveau style decoratif et introduisit le manierisme en France [22] [22] Il composa lui aussi une peinture sur le theme de. Essays On Fad! . Cover Student No Experience! A sa suite, des artistes formeront ce qu’il a ete convenu d’appeler l’Ecole de Fontainebleau, pour laquelle on on fad diets peut retenir les noms de Jean Clouet, d’origine flamande, celebre pour ses portraits, et de son fils Francois. Festivals! Selon le v?u des differents monarques qui se succedent (Francois I er , Henri II, Francois II, Charles IX), les arts refletent le culte de « cette elegance raffinee et luxueuse », la place preponderante de la litterature classique et « le gout de la nature » [23] [23] Lionello Venturi, La peinture de la Renaissance de. Essays On Fad Diets! . Master! Sur un bois de petit format, Venus pleurant la mort d’Adonis (fig. Essays Diets! 3) [24] [24] (53 ? 42), deuxieme moitie du XVIe s., Musee du L. Commercialisation! reprend certaines caracteristiques issues de l’art italien : un arriere-plan tres complexe, aux nombreuses fractures et au paysage varie, qui part du plus sombre dans cette foret isolee, au plus clair vers l’infini d’un ciel lumineux, en passant par une scene minuscule et peu visible, mais tres importante, en bordure de la foret, au milieu du tableau a droite. Essays! Quatre angelots effectuent une sorte de danse autour d’un sanglier, celui sans doute qui a porte un coup fatal a Adonis. Space College! Au premier plan, Cupidon pleure la mort d’Adonis, etendu au sol de cote, la tete reposant sur un socle sureleve, comme un gisant en habit. On Fad! Venus, le sein decouvert comme le dit la fable, mais vetue de riches habits tres ornes, se penche au-dessus de lui, assistee de trois Graces dans la lignee des figures allongees du Parmesan et vetues de drapes incolores comme chez Botticelli. College! Est-elle en train de verser le « nectar embaume » ? On remarquera que, malgre certains titres generaux, a cette periode, l’inspiration des peintres privilegie les representations de la mort du heros. Essays! La suite va changer les perspectives.

Fig. Space College Essays! 3 – Venus pleurant la mort d’Adonis, Ecole francaise, 2 e moitie XVI e , Louvre. Fig. On Fad! 4 – Lambert Sustris, La Mort d’Adonis, Louvre. Fig. Tu Delft Master! 5 – Le Titien, Venus Adonis, vers 1551, Museo National del Prado, Madrid. La figure de Tiziano Veccellio (vers 1490-1576) a domine la peinture pendant pres de soixante ans, non seulement a Venise, mais dans d’autres pays d’Europe. Diets! Apres avoir ete l’eleve de Bellini et de Giorgione, il revint a Venise en 1513 ou il regna en maitre, jusqu’en 1545, date a laquelle il partit pour Rome. An Essay On Relationships! Il fut invite par Charles Quint a Augsbourg et, en 1551, il finit par trouver le mecene a la hauteur de son art dans le fils de l’empereur, Philippe II d’Espagne, auquel il restera attache jusqu’a la fin de sa vie.

Ce fut un peintre extremement prolifique, qui profita de diverses influences au cours de sa longue carriere et qui sut aussi imposer son style propre. On Fad Diets! Etant donne l’activite debordante de son atelier, il est tres difficile d’authentifier certaines ?uvres comme etant le travail d’eleves, ou du maitre. Essay Sample! C’est le cas pour ce Venus et Adonis, peint aux environs de 1560 [25] [25] National Gallery of essays on fad diets, Art, Washington DC ; Bibliotheque. Single College Application Essays! , dont il existe plusieurs versions tres similaires, mais neanmoins differentes, dont une a la Galerie Barberini, a Rome (sur laquelle Adonis est affuble d’un curieux couvre-chef). Essays! La version qui nous interesse (fig. Festivals! 5) a ete executee pour Philippe II d’Espagne vers les annees 1551-1554 [26] [26] (186 ? 207), vers 1551-1554, Le Prado, Madrid. Essays On Fad Diets! . Cover Letter! Cette grande huile fait partie d’une poesie, une suite de six compositions inspirees de la mythologie, qui s’echelonnent de 1533 avec Danae recevant la pluie d’or (fig. Essays On Fad Diets! 6) [27] [27] Egalement au Musee du Prado, Madrid (128 ? 180). Or Double Space College! Certainement. Essays! , a 1562 avec L’Enlevement d’Europe [28] [28] Musee de Boston. Space College Essays! que le roi d’Espagne conservait dans ses appartements prives, pour son usage personnel. Essays! Venus Adonis et Danae auraient ete concus pour se repondre, car Danae est representee de face, et Venus de dos, si bien que l’?il peut contempler, en un seul regard, les deux cotes d’une femme nue.

Le corps jeune et vigoureux d’Adonis s’oppose alors au corps ride de la servante. Tu Delft Master! C’est une composition tres forte, concue autour de lignes paralleles qui se repondent : d’une part, le carquois perche dans l’arbre, la lance pointee, les rayons du soleil percant a travers les nuages de ce ciel tres charge (la version de la National Gallery of essays diets, Art n’a pas ce jeu, mais un arc-en-ciel), et d’autre part un petit tronc d’arbre mis en valeur par le bras de Cupidon qui l’entoure, les corps des deux personnages et la tete du chien blanc. Single Or Double College Application Essays! Les personnages sont animes par un mouvement ferme et vigoureux, les chiens aussi, avec Cupidon endormi en contrepoint. Essays On Fad! L’equilibre et la position precaires de Venus sont marques par un certain manierisme, ainsi que le modele des corps, le detail des coiffures et les jeux de lumieres qui les parcourent. Festivals! Ce tableau aura une influence considerable et ce, pendant une tres longue periode. Fig. On Fad! 6 – Le Titien, Danae recevant la pluie d’or, vers 1533, Museo National del Prado, Madrid. Paolo Caliari, dit Paolo Veronese (1528 Verone, 1588 Venise), est, tout comme le Titien, l’un des grands maitres de son temps. Academic Essay Sample! Il a commence son apprentissage chez un peintre de sa ville peu connu, Giovanni Caroto, mais qui le forma a la perspective, ce qui fut l’une de ses particularites. Essays On Fad Diets! Il s’installa definitivement a Venise en 1555. Space Application Essays! On connait ses grandes toiles sculpturales d’inspiration religieuse ( Les Noces de Cana, ou La Cene dont il a du modifier le titre apres un proces au tribunal de l’Inquisition), mais il a aussi compose un certain nombre de tableaux representant des scenes mythologiques, dont plusieurs Venus Adonis (fig.

7 et 8). Deux variations, Venus et Adonis avec petit amour et chiens [29] [29] Localisation inconnue, env. Essays On Fad Diets! 1561-1563. Academic! et Venus et Adonis [30] [30] Musee d’Augsbourg, env. On Fad! 1564. College! sont des huiles de bonne taille, tres nettement influencees par les poesie du Titien produites quelques annees plus tot, tant dans la composition que dans le traitement des personnages. Diets! En revanche, dans Venus Adonis avec petit amour et chiens [31] [31] Et son pendant, Enlevement de Dejanire (fig. Single College Essays! 10). On Fad Diets! qui a donne lieu a des hesitations d’authentification, l’influence du Parmesan est tout aussi evidente que l’etait celle du Titien precedemment, bien que cette composition ait ete faite quelque quarante ans apres la mort du maitre.

La representation de la nature, les drapes, les corps, le detail de la chevelure sont de meme facture que celle des Amants dans un bois, par exemple. Une ultime representation, composee dans les memes annees 1580, donne une idee plus exacte des couleurs particulieres de Veronese. Master Presentation! Dans un petit format intitule Venus Adonis endormi (fig. On Fad Diets! 9) [32] [32] Musee du Prado, env. Tu Delft Master! 1580. On Fad Diets! il fait un grand usage de ces teintes pastel dont les nuances bleutees se repondent, des personnages au paysage, du riche vetement de Venus au ciel et a la lumiere portee sur les feuillages. Or Double Space College Essays! Ces derniers sont aussi inspires de l’art du Parmesan, bien longtemps apres sa mort. Essays On Fad Diets! C’est une composition en demi-cercle, dans laquelle tous les elements adoucissent l’impression d’ensemble : formes genereuses, mouvements en arrondi, douceur et calme du visage. Single Space Application! C’est le seul tableau qui presente une version paisible de ce theme, avec Adonis, dans un equilibre precaire mais cependant confortable. Essays! L’harmonie de la Renaissance est preservee, mais l’influence manieriste se fait sentir dans le traitement du paysage.

Fig. Master! 7 – Paul Veronese, Venus Adonis avec petit amour et chiens, env. On Fad! 1561, Kunstmuseum, Augsbourg. Fig. Master Presentation! 8 – Paul Veronese, Venus Adonis avec petit amour et chiens, Kunsthistorisches Museum, Vienne, A-Wien, Archivphoto – NR. Fig. On Fad Diets! 9 – Paul Veronese, Venus Adonis endormi, env. Single College Application Essays! 1580, Museo National del Prado, Madrid. Fig. On Fad Diets! 10 – Paul Veronese, Enlevement de Dejanire, env.

1580, Kunsthistorisches Museum, Vienne, A-Wien, Archivphoto – NR. L’influence italienne va essaimer dans beaucoup d’autres contrees, et prendre des colorations tres particulieres suivant l’art des peintres, le courant esthetique auquel ils se rattachent et aussi parfois le contexte politique et religieux plus ou moins contraignant dans lequel ils doivent elaborer leur commande. L’ecole flamande : vers le baroque sombre. Originaire d’Anvers ou il est ne en 1546, Bartholomeus Spranger « represente la derniere manifestation europeenne du manierisme fantastique » [33] [33] Lionello Venturi, op. Writing Sample! cit., p. On Fad! 127. College Student No Experience! . Essays On Fad Diets! Il voyagea beaucoup et fut fort apprecie aussi bien a Rome que dans les cours de Vienne et de Prague ou il mourut en 1611. Books Essay Spm! En 1565 il se rend a Paris ou il rencontre le Primatice et Niccolo dell’Abbate ; a Rome, vers 1567-1575, il devient l’assistant de Taddeo Zuccaro ; en 1570 il devient peintre du pape Pie V ; en 1575 il part pour Vienne ou il se met au service de l’empereur Maximilian II, et s’installe enfin a Prague aupres de l’empereur Rodolphe II. On Fad! Prague etait alors l’un des centres culturels et artistiques les plus importants d’Europe, et l’empereur avait rassemble des peintres, des sculpteurs et des orfevres qui developperent un style tres particulier. Cover Letter College Student! Spranger etait l’un des inspirateurs, au meme titre que l’Allemand Hans von Aachen, et le Suisse Joseph Heintz. Essays On Fad Diets! Le Venus Adonis (fig.

11), qu’il a compose aux environs de 1592 [34] [34] Rijksmuseum, Amsterdam (135 ? 109). On Relationships! , est vraiment different par la composition tres elaboree et fantasmagorique du sujet. Essays On Fad! Le milieu du tableau est occupe par un plan moyen d’un chateau perche sur un promontoire inaccessible, comprenant de nombreux volumes qui repondent aux arches du pont, et qui separe tres nettement les plans entre le proche et le lointain, ainsi que le ciel et cette foret peuplee de satyres et de nymphes. Books Essay Spm! Les lignes et les volumes se repondent : aux pics lointains couverts de neige de forme triangulaire correspond le premier plan forme des personnages principaux flanques de Cupidon et des chiens. On Fad Diets! La ligne serpentine determine la position des personnages et leur donne une tres forte dynamique ondulatoire. Space! Au plan moyen, cette ligne est rompue avec un tres grand art. Essays On Fad! Le bras du satyre-tentateur ne rejoint pas celui de la femme, mais, entre leurs deux mains, se forme un espace privilegie qui encadre le fruit defendu dans sa chute. On Relationships! Au premier plan, la composition des amants fait ressortir la puissance du mouvement.

Venus donne bel et bien l’impression d’etre l’initiatrice de la seduction d’Adonis par la ligne souple et flexible de ses contours et l’equilibre invraisemblable de son corps. Spranger est revenu sur ce theme dans un autre Venus Adonis (fig. Essays On Fad Diets! 12) [35] [35] Kunsthistorisches Museum, Vienne (huile sur toile. Essay! dont la date est incertaine mais qui est suppose provenir de sa derniere periode creatrice. Essays! Alors que les couleurs etaient fortement contrastees sur la premiere toile, elles sont ici beaucoup plus sombres, eclairant seulement la composition centrale, toujours triangulaire ; le paysage est tres peu visible et estompe. College Student No Experience! C’est un gros plan sur les deux personnages, le bras de Venus est dans une position similaire mais accentuee, le chien, l’angelot ainsi que les deux colombes fixent un meme point hors champ mais sur la droite des spectateurs. On Fad Diets! Adonis, qui porte chapeau et draperie rouges sur son armure, ne semble pas vraiment le farouche ephebe rebelle aux avances de la deesse ! Fig. On Relationships! 11 – Bartholomeus Spranger, Venus Adonis, vers 1592, Rijksmuseum, Amsterdam.. Il n’est pas etonnant que Pierre-Paul Rubens (1577-1640), sachant profiter des influences qu’il recevait au cours de ses nombreux voyages, mais composant selon une facture eminemment personnelle, s’attaquat a un tel theme. Essays! Flamand ne en Allemagne ou servait son pere [36] [36] « Jan Rubens, jurisconsulte, avait du fuir en 1568. Single Or Double Space College! , Rubens partit des 1600 pour l’Italie, ou il resta huit ans. Essays On Fad! Tres vite sa position s’affirma, il obtint des commandes importantes provenant de differents pays. Tu Delft Master Thesis! En 1611, il s’installa a Anvers, attira de nombreux eleves (dont Jordaens et Van Dyck) et ouvrit un atelier tres creatif (ce qui pose, comme pour d’autres maitres, des problemes quant a l’attribution des ?uvres) [37] [37] Le catalogue raisonne de ses ?uvres n’a pu encore. Essays On Fad! . Tu Delft Master Thesis! Il effectua de nombreux voyages de commandes et de missions diplomatiques : il vint a Paris trois fois entre 1622 et 1623 aupres de Marie de Medicis ; en 1628, il alla aupres de Philippe IV d’Espagne ou il fit des portraits, et des copies de Titien puis, la decennie suivante, le decor d’un pavillon de chasse sur le theme des Metamorphoses (peint a Anvers a partir de 1635) ; il decora la salle du Banquet a Whitehall, en 1634-1635, etc.

Fig. Diets! 12 – Bartholomeus Spranger, Venus Adonis, non date, tardif, Kunsthistorisches Museum, Vienne, A-Wien, Archivphoto – NR. Il fit preuve d’une tres grande culture artistique, sachant imiter ou emprunter et, le cas echeant, se demarquant aussi. Tu Delft Master Thesis! Son Venus Adonis [38] [38] Consulte sur internet hhttp :// wwwwww. Essays On Fad Diets! ludweb. Writing! com/. Essays! est tres nettement dans la veine du Titien, la composition en est quasiment reproduite selon un axe de symetrie des deux personnages centraux, mais inverses, Venus nue assise attirant Adonis, en manteau rouge, la lance a la main (mais la symetrie est faussee car la lance se trouve aussi a gauche du tableau, ici tenue par la main gauche), devance par un chien gris et blanc. Books Essay Spm! Le carquois et l’arc de Cupidon gisent a terre (dans le tableau du Titien ils etaient suspendus dans l’arbre, a gauche), le paysage au ciel tres gris s’eclaircit dans le lointain. Essays! Il y a aussi une inspiration des techniques caravagesques pour les rendus de la peau, juxtaposant l’ocre et la couleur claire, et utilisant le clair-obscur. Academic Writing! Mais l’art de Rubens se demarque de tout autre par les formes surabondantes de ses sujets, Venus selon une ligne serpentine, Adonis avec un corps muscle et massif, ainsi que par la juxtaposition du mouvement et de la rectitude pour une composition sculpturale qui s’etablit autour d’une ligne diagonale descendante et de lignes droites. Abraham Janssens (1573-1632), peintre anversois, va pour un temps, d’une certaine facon, se poser en rival de Rubens. On Fad Diets! Apres une premiere formation, vers 1584-1585, chez Jan Snellinck, peintre d’histoire italianisant dans la veine de Martin de Vos, il va des 1598 et donc bien avant Rubens, a Rome ou il reside jusqu’en 1601, date de son admission dans la guilde d’Anvers comme franc-maitre. Cover Letter Student! Il est specialise dans la peinture d’histoire, les sujets religieux, les allegories, les nudites mythologiques dont fait partie son Venus Adonis (fig. On Fad! 13) [39] [39] Kunsthistorisches Museum, Vienne, non date. Books Essay Spm! . Essays Diets! Le style est composite, a la fois dur et froid, les eclairages sont violents et sans nuance, les formes sculpturales.

Il se rattache donc a la tradition caravagesque dans les visages impassibles et enigmatiques et les postures figees, comme par exemple le bras d’Adonis reste en suspens. Books Essay Spm! Venus a de fines boucles blondes, Adonis a les cheveux de jais. Essays On Fad! Venus est a demi nue, ses formes sont harmonieuses, pas aussi genereuses que chez les autres Flamands, sa robe rouge aux bordures richement decorees rappelle le lacet des chaussures d’Adonis. Books Essay Spm! Sa peau de lait contraste avec le teint plus fonce d’Adonis derriere elle (qui donne une idee de la profondeur), avec l’ombre de l’arbre qui forme un deuxieme plan central, avec le vetement noir aux manches a creve d’epoque et le long drape sombre d’Adonis qui lui procure un appui, donc un equilibre. Essays On Fad! Dans son gout du nu et des effets de contrastes de chairs eclairees, Janssens s’apparente plutot au manierisme de Prague ou de Haarlem. Fig. Single College! 13 – Abraham Janssens, Venus Adonis, Kunsthistorisches Museum, Vienne, A-Wien, Archivphoto – NR. D’une certaine facon, ces contrastes de couleurs annoncent le peintre anversois Jacob Jordaens (1593-1678). On Fad! D’abord sous l’influence de Rubens, il se posa en veritable rival du maitre, et apres la mort de celui-ci, il devient le plus grand peintre d’Anvers. Tu Delft Thesis Presentation! Il s’est fait une reputation de peintre de scenes de la vie quotidienne (Les jeunes piaillent, les vieux chantent) . Essays On Fad! Malgre son attachement au protestantisme, on or double space college lui a passe commande de tableaux religieux (La Sainte Famille, dont il fait plusieurs versions au cours de sa carriere, La Crucifixion, L’Adoration des Mages).

On pourrait aisement comparer La Sainte Famille, qui comporte deux enfants face a face, avec un premier Venus Adonis [40] [40] Ces deux tableaux sont au Musee royal de Bruxelle. Diets! . An Essay On Relationships! Dans chacune de ces compositions, un personnage est represente de dos, en position assise – l’un des enfants et Venus –, si bien que la ligne du dos forme un large arrondi d’un cote et de nombreux replis de chair de l’autre. Essays On Fad Diets! Une autre peinture sur le meme theme etait inseree dans le plafond d’une maison du XVIII e siecle, maintenant demolie, dans une rue du quartier ouest de Londres (Wigmore Street) [41] [41] Consulte sur internet, site indique. Tu Delft! . Essays On Fad! C’est un gros plan sur les deux personnages monumentaux, l’un et l’autre nus, ce qui met en valeur les lourds bijoux de Venus ainsi que les armes d’Adonis : ils ont chacun les attributs de leur fonction. Festivals! De meme que pour les peintres precedents, on essays remarque ces differences de teintes entre les deux peaux, si bien que, dans un tres fort emploi du clair-obscur, Adonis s’estompe dans l’ombre. Writing Argumentative Sample! Les formes sont genereuses, les corps enlaces. Essays On Fad Diets! Ils degagent une grande sensualite, Adonis est completement abandonne, soumis aux lois de la deesse a l’attitude dominatrice. Cover Letter College Student! Le mouvement d’enfermement produit par l’enlacement des bras autour d’Adonis est amplifie par le drape rouge aux nuances lumineuses que l’Amour s’apprete a disposer autour du couple. On Fad Diets! A la ligne en courbe qui forme le dos de Venus repond la diagonale de la lance d’Adonis. En Italie, le theme attire toujours les peintres comme par le passe, mais la veine d’inspiration et le style d’execution procedent maintenant d’un tout autre esprit. Essay Festivals! Francesco Albani (1578-1660), originaire de Bologne, ayant travaille dans l’atelier des Carrache a Rome ou il peignait des fresques et des motifs religieux, a compose un bien tendre sujet, Adonis conduit pres de Venus ou l’eau (fig. Essays! 14) [42] [42] Musee du Louvre, env. An Essay On Relationships! 1621-1623. On Fad Diets! . Single Application Essays! Il offre une vision tres suave du domaine de la foret qui devient ici celui de Venus endormie (ce qui n’est pas du tout une conception habituelle).

Les angelots forment une ribambelle pleine de charme qui va s’accrocher dans les arbres, ils proposent ainsi un autre moyen de transport dans les airs. On Fad Diets! Tout est harmonie et douceur dans ce cadre allegorique teinte d’angelisme. Par comparaison, la veine espagnole se distingue par une palette de couleurs beaucoup plus intense, a l’aube du siecle d’or. Single College Essays! On pourra rapprocher deux tableaux de Jusepe de Ribera (1591-1652) qui sont presque contemporains et qui datent de sa periode faste : Venus Adonis, peint en 1637, l’une de ses « ?uvres paiennes les plus emouvantes » [43] [43] Jeanne Baticle, Alain Roy, L’art baroque, Histoire. Essays On Fad! et L’Immaculee Conception, qui date de 1635, une ?uvre chretienne de la Contre-Reforme, placee au centre du grand retable de marbre eleve par l’Italien Fanzago au maitre-autel de l’eglise des Augustines de Salamanque [44] [44] Le comte de Monterrey, vice-roi de Naples, lui avait. Single Space College Essays! : Cette derniere ?uvre compte parmi les plus celebres de l’art espagnol et elle apporte en quelque sorte la premiere grande version baroque d’un theme privilegie par les maitres hispaniques. Essays Diets! [45] [45] A l’epoque baroque, Ribera a ete l’un des plus efficaces. Fig. Student No Experience! 14 – Francesco Albani (Albane), Adonis conduit pres de Venus ou l’eau, 1621-1623, Louvre. Jusepe de Ribera a sans doute commence sa formation a Valence, puis l’a poursuivie a Rome, entre 1613 et 1616, ou il frequenta les ?uvres du Caravage et de ses disciples. On Fad! Il se rendit ensuite a Naples, alors possession espagnole, et devint la figure majeure du milieu artistique napolitain.

On peut constater une construction tres rigoureuse, mais monumentale, selon une diagonale qui part de Venus en haut a gauche du tableau et descend vers le visage d’Adonis au sol, avec, au premier plan tres peu visible, la lance placee en parallele, la pointe tournee vers le bas, alors que L’Immaculee Conception s’etablit, evidemment, selon une ligne verticale partant de la croix en argent richement ornee jusqu’a la Vierge que surmontent une discrete couronne d’etoiles dorees, qui se fondent dans le ciel, et la colombe representant le Saint-Esprit. Books Essay Spm! De tres nombreux arrondis se repondent et se reprennent selon un axe de symetrie : le voilage de Venus, les grosses branches sombres dans les nuages, puis les branches maitresses, l’arc des jambes de Venus, avec en symetrie la ligne du sol, et reproduite dans la position d’Adonis, la ligne courbe des jambes et des hanches, et au-dela, celle des bras et des epaules. Essays On Fad Diets! Ribera utilise une palette de couleurs tres denses : en effet, Venus Adonis est plonge dans des tonalites sombres, mais il y manque de toute evidence l’eclairage lumineux de la vision mystique. Master Thesis Presentation! Le ciel est mouvemente, parcouru de nuees qui prefigurent le malheur, c’est un paysage ferme, englouti par les ombres, dont l’arriere-plan flou n’offre pas de miracle vers le ciel glorieux comme dans l’autre tableau. Diets! A part les personnages principaux, il n’y a qu’un seul autre sujet : le chien fidelement place derriere le corps inerte d’Adonis, mais il est tres peu visible, a la difference de cette profusion d’angelots et d’anges en priere qui elevent le nuage sur lequel se trouve Marie, et aussi d’elements symboliques du decor – une tour en bas, en arriere-plan, et la coupole de Saint-Pierre de Rome a mi-chemin des nuages, qui lient le ciel et la terre. Master Presentation! Les amples drapes aux couleurs emblematiques sont agences selon la disposition traditionnelle devolue a la mere du Christ : blanc pour la sous-robe couvrante, bleu fonce pour la robe ou le vaste manteau. Essays On Fad Diets! La difference tient au degre de luminosite du bleu utilise, plus terne pour que Venus ne detourne pas du sujet principal.

Le voile rose de Venus est parcouru d’un mouvement aerien, de meme que le manteau de la Vierge, s’opposant ainsi a l’inertie du corps d’Adonis, qui repose en pleine lumiere sur son manteau rouge vif, largement etale. Master Thesis Presentation! Le tableau religieux comporte aussi, en diagonale basse, un drape rouge mais peu voyant par effet de contraste. Diets! Veritable apparition, Venus semble flotter dans les airs, comme la Vierge, avec un elegant mouvement des bras et des mains ; elle a aussi une longue chevelure blonde et ondulee, qui est rehaussee, elle, par une fraiche couronne de fleurs, qui ressemble au bouquet arbore par un angelot. Tu Delft Master! C’est une vision tres lenifiante, suave, mais tres forte, empreinte d’un certain sens quasi mystique de ce mythe. Essays! Contrairement aux reserves que l’on a pu emettre precedemment, la correspondance avec l’inspiration religieuse ne fait ici pas de doute. L’ecole francaise : vers le classicisme. Nicolas Poussin (1594-1665) est le plus grand representant du courant francais. Presentation! Ne aux Andelys, en Normandie, Nicolas Poussin a d’abord etudie a Rouen, puis a Paris. On Fad Diets! Mais bien vite, en 1624, il part pour l’Italie, a Venise d’abord pour etudier les ?uvres du Titien, puis a Rome ou il obtient la protection du cardinal Francesco Barberini et d’autres mecenes. Tu Delft Master Thesis! C’est la qu’il accomplit son grand ?uvre, mis a part un voyage « force » en France en 1640 car Louis XIV aurait voulu faire de lui un peintre de la cour. Essays Diets! A l’approche de la cinquantaine, sa main commence a trembler. Or Double Space! Lorsqu’il dessine, il doit proceder par breves virgules et traits griffes : il ne peut plus tracer une ligne droite [46] [46] « Ne pouvant plus modeler, il s’eloigne entierement. Essays! . Sample! Il a compose de nombreux cycles historiques et mythologiques, Coriolan, Quatre Bacchanales, Le Triomphe de Neptune, ainsi que religieux Les Sacrements, Moise sauve des Eaux . Essays On Fad Diets! Il s’est essaye plusieurs fois a ce theme de Venus et Adonis, certains tableaux ayant connu des vicissitudes, comme cette huile sur toile representant un Paysage avec Venus et Adonis coupe en deux parties inegales, maintenant reunies au musee de Montpellier [47] [47] Attribution que le critique Anthony Blunt considere. Argumentative Essay! , ou ces tableaux ou gravures « attribues mais non reconnus ». Essays On Fad Diets! Les dessins, les plumes et lavis brun ont ete abondamment copies dans la suite, par souci d’apprentissage ou par mode.

Dans sa premiere toile datant des annees 1625-1626, inspiree de L’Adone du Cavalier Marin (1623) et gravee par Richard Earlom en 1766 [48] [48] Jacques Thuillier, op. Cover No Experience! cit., p. On Fad! 51. Tu Delft! , Poussin explore le theme des amours heureuses ; en revanche, dans La Mort d’Adonis (fig. Essays On Fad Diets! 15) [49] [49] Musee des Beaux-Arts de Caen, env. Books Essay Spm! 1626-1627. Essays Diets! , il s’inspire fidelement du denouement tragique d’Ovide : « . Books Essay Spm! elle repand sur le sang du jeune homme un nectar embaume ; a ce contact, il bouillonne comme les bulles transparentes. Essays On Fad Diets! » [50] [50] Ovide, Les Metamorphoses, X, 730, op. College Student! cit., p. On Fad Diets! 34. An Essay! . On Fad Diets! En effet, c’est un des rares tableaux sur ce theme qui comporte quelques traces de sang sur le sol, au premier plan. Essay Festivals! Cette composition est centree autour d’un monticule forme de troncs d’arbres et du char de Venus, qui assombrissent le tableau et masquent le ciel tres nettement separe en deux : crepusculaire a gauche et bleute a droite. Essays On Fad! Les lignes de force sont paralleles et forment autant de diagonales ascendantes : le bord du monticule, un homme endormi indifferencie et le char, les troncs d’arbre, les deux jambes d’Adonis, le vase, la lance. On Relationships! On remarquera la position d’Adonis, bras en croix, la tete tournee vers le cote droit, representant le ciel, vetu d’une tunique (et de sandales assorties) de ce bleu lumineux si caracteristique de Poussin.

Fig. Essays On Fad! 15 – Nicolas Poussin, La Mort d’Adonis, 1627, Musee des Beaux-Arts de Caen, Martine Seyve photographe. Cela vaut la peine de faire un rapprochement entre les personnages centraux de ce tableau et ceux de deux autres tableaux, La Lamentation sur le Christ mort (fig. Books Essay Spm! 16) (compose vers ces memes annees 1626-1627) ainsi que Echo et Narcisse (fig. Essays On Fad! 17), peint vers 1627. An Essay! Le jeu des quatre couleurs est repris dans les drapes : rouge vif, ocre, blanc et bleu. Essays! Venus et Marie sont pareillement placees, penchees au-dessus du corps.

Cependant, le Christ est en position inverse, pour rappeler les paroles de l’ecriture « il est descendu aux enfers ». Sample! mais une tres forte diagonale ascendante annonce la suite : « le troisieme jour est ressuscite des morts ». Essays Diets! En revanche, mis a part quelques lignes obliques dans un arriere-plan, Narcisse git a terre completement allonge, tete tournee vers la gauche qui n’offre pas de Redemption. Essay Sample! Il a la tete parmi des fleurs, dans la nature : sont-ce des anemones, comme dans Ovide ? Ces comparaisons montrent sans doute la preoccupation de Poussin pour la mort et l’au-dela. On Fad! A cette epoque, on festivals a parle de son pessimisme et de son agnosticisme. Essays On Fad Diets! Ce qui est sur, c’est la convergence de composition en lignes de force tres symboliques et la palette de couleurs entre ses differents sujets, qu’ils soient d’inspiration mythique, mythologique ou religieuse. Single Or Double Application! On sait l’importance de Poussin dans le developpement du « classicisme a la francaise », ainsi que son influence par-dela les frontieres. Fig. Essays Diets! 17 – Nicolas Poussin, Echo et Narcisse, Louvre. Fig. College! 18 – Laurent de La Hyre, Adonis mort et son chien, Louvre. Fig.

19 – Francois Verdier, La Naissance d’Adonis, 1698, Versailles, cliche RMN. Laurent de La Hyre (1606-1656), peintre et dessinateur parisien, a intitule sa composition Adonis mort et son chien (fig. Essays Diets! 18) [51] [51] Huile sur toile non datee, recemment acquise par le. Single Or Double Space Application Essays! . On Fad! Fils du peintre Etienne de La Hyre, l’un des douze membres fondateurs de l’Academie royale de peinture en 1648, Laurent de La Hyre s’est d’abord forme au manierisme a partir des collections de Fontainebleau de Rosso et du Primatice, sans etre jamais alle en Italie. Single Or Double Space College Essays! Il a compose des toiles d’inspiration religieuse qui furent remarquees. Essays Diets! Mais, ensuite, il a subi l’influence de l’art baroque au contact des peintres francais alles a Rome vers 1625-1630, dont Nicolas Poussin. Books Essay Spm! Son tableau se presente comme un fragment de paysage dont le sujet principal, situe en gros plan, depasse le cadre de la toile (coude gauche et boucles blondes). Essays! Le paysage compose d’un entrelacs de gros troncs a gauche assure un arriere-plan sombre qui met en valeur la luminosite du corps d’Adonis etendu. On Relationships! Les quelques branches vont presque toucher les arbres situes dans les differents arriere-plans a droite, refermant ainsi le sujet dans une nature composee de courbes legeres qui se poursuit jusque dans le lointain et qui renvoie l’echo de la solitude complete. On Fad Diets! Allonge sur l’arme avec laquelle il a frappe le sanglier d’un coup qui s’est retourne contre lui-meme, Adonis git la tete vers les spectateurs, le bras droit etendu, comme s’il etait en croix [52] [52] Le dernier tableau de La Hyre, datant de 1655, est. Academic! , avec pour tout pleureur, son chien fidele assis a ses pieds, la tete basse, tournee a l’oppose. Essays On Fad! Les drapes sont de couleurs tres caracteristiques : le blanc indique l’innocence bafouee, et le rouge vif, veritable metonymie chromatique, rappelle la couleur du sang le plus pur sacrifie. Essay Festivals! La symbolique christique est clairement etablie.

Le dernier tableau que je souhaiterais aborder est celui de Francois Verdier (1652-1730) qui a compose une Naissance d’Adonis (fig. Essays On Fad! 19) [53] [53] Chateau de Versailles et du Trianon. Master Presentation! en 1698, juste dans le XVII e siecle finissant. Essays On Fad Diets! Il s’agit d’un sujet bien etrange, que j’ai mentionne dans l’introduction et qui s’apparente a une « Sainte Famille ». Master! Ce peintre n’en est pas a son premier tableau relatant le conte des Metamorphoses, et il a laisse plusieurs tableaux anterieurs de grand format [54] [54] (Env. Essays On Fad! 220 ? 150). Thesis! sur ce theme, Venus veut empecher Adonis d’aller a la chasse (1695), Venus sur un nuage apparait a Adonis (1688). Diets! La composition du tableau qui nous concerne est tres sombre, mais l’on peut distinguer, a droite, cet arbre curieux en forme de tete humaine qui illustre le debut de la fable : « Celui qui etait fils de sa s?ur et de son grand-pere, qui naguere avait ete enferme dans un arbre ». Festivals! Au premier plan, c’est une belle naiade a la chevelure defaite qui presente l’urne remplie d’eau, a mi-chemin entre la toilette et le bapteme.

Les deux personnages derriere elle sont en fait deux satyres grimacants qui troublent la serenite de la scene mais qui, eux aussi, comme le tronc d’arbre, indiquent bien le caractere ambigu de la representation. Essays! Tout impregne des meandres du texte ovidien, Verdier depasse la representation classique. Books Essay Spm! On se penche a present vers un baroque allegorique et grimacant. Essays Diets! Le XVII e siecle est bel et bien termine. De ce parcours tres parcellaire vu la plethore de references, on academic writing argumentative sample peut cependant degager quelques constantes. On Fad Diets! Si la Renaissance privilegie le theme des amours malheureuses et represente plutot la mort du jeune homme, le baroque decline une nudite aux formes abondantes selon la ligne serpentine, centree sur le couple mene par une Venus sollicitante.

Ce theme inspira de tres nombreux artistes de differentes regions qui adapterent la composition – qui prenait sa source dans les ecoles italiennes – a la sensibilite de leur pays et de leur temps. On Relationships! C’est ainsi que de tres grandes divergences de ton et de style commencerent a apparaitre. Diets! Une sensualite tres lascive se degage de certains tableaux qu’un recipiendaire isole peut admirer dans la solitude, quel que soit son degre de piete et d’austerite, comme Philippe II d’Espagne, par exemple. Writing! Et meme dans un contexte de forte pression morale et religieuse concernant la decence dans l’art, la correspondance s’impose entre le traitement pictural, par les memes peintres, de ce theme mythologique et les tableaux d’inspiration religieuse, prevus, eux, pour un vaste auditoire. On Fad Diets! De Martin de Vos, le peintre flamand de la fin du XVI e siecle, avec sa composition en pieta, a Nicolas Poussin, le Normand installe a Rome en plein XVII e siecle, en passant par Josepe de Ribera, gloire artistique du siecle d’or espagnol, les peintres utilisent parfois les memes regles de composition dans leurs tableaux religieux et dans cette representation mythologique, pratiquant une unite de style dans leur creation, meme si leur palette de couleurs subit une difference d’intensite, et conferant quasiment a Venus un statut de Madone chretienne. Ovide, Les Metamorphoses, traduction de Georges Lafaye, Paris, Gallimard, « Folio Classique », 1992, livre X, 511-540, p. Commercialisation! 339-340. Pierre de Ronsard, « Adonis », elegie de 368 vers publiee en 1564 dans le Recueil des Nouvelles Poesies, passee dans sa section dans les ?uvres de 1567. Essays Diets! Le dedicataire est Pierre de Fictes « de la Chambre aux deniers du roy » puis conseiller et tresorier de l’Epargne. Space Application Essays! « Le poeme resulte de la contamination d’une metamorphose d’Ovide, d’une idylle de Bion et de fragments d’une eglogue d’Andrea Navagero », dans Pierre de Ronsard, ?uvres completes, Paris, Gallimard, « La Pleiade », 1994, vol.

II, n. Essays Diets! 1, p. Books Essay Spm! 1397. Jean de La Fontaine, ?uvres diverses, Paris, Gallimard, « La Pleiade », 1958, vol. Essays! 2, p. Letter! 3-19. 28, 29, 30 janvier 1999, auditorium du Louvre. Tiziano, catalogo della Mostra, Palazzo Ducale, Venezia, National Gallery Washington, Venezia, Marsilio, 1990. Essays Diets! Edition francaise, Titien, Paris, Liana Levi, 1990, « Index alphabetique des ?uvres ». Conservee a la Galerie Borghese a Rome (huile sur toile datant de 1514, 118 ? 279). Ovide, Les Metamorphoses, op. Thesis! cit. Ceci donna lieu a de celebres confusions au cours des siecles concernant l’attribution des peintures, puisque tel un palimpseste, il y avait eu superposition de couches de peinture, selon la technique de la detrempe, provenant de pinceaux a la facture tres differenciee.

Voir Tout l’?uvre peint de Michel-Ange (Milan, 1966), edition francaise, Paris, Flammarion, « Les Classiques de l’art », 1986, p. Essays! 108 sq . Detrempe sur toile (172 ? 278) datee aux alentours de 1483-1485, Palais Pitti, Galerie des Offices, Florence. Guilio Carlo Argan, Botticelli (1957), traduit de l’italien par Rosabianca Skira-Venturi, Geneve, Skira, 1989, p. Essay Commercialisation! 10. National Gallery, Londres. Georges Lafenestre, La peinture italienne, Paris, A. Essays On Fad Diets! Quantin, 1885, livre 3, chap. Master Presentation! 7, p. On Fad Diets! 211-237. Encyclopedia Universalis, 1990, vol. An Essay On Relationships! 14, p. On Fad! 447. Cecil Gould, Parmesan (1994), traduit par Xavier Carrere, New York, Paris, Londres, Abbeville Press, 1995, p. Letter! 18. Il se refugia a Bologne apres avoir fui Rome en 1527, Cecil Gould, op. On Fad! cit., p. Tu Delft Thesis Presentation! 83.

1553-1540, Galerie des Offices, Florence. Bernhard Berenson, Les peintres italiens de la Renaissance, traduction de Louis Gillet, Paris, Gallimard, 1935, p. Essays Diets! 56. Peinture a l’huile sur toile (189 ? 285), Salle des Allegories, Palais Pitti, Florence. Caterina Caneva, Aless Cecchi, Antonio Natali, Les Offices, Guide des Collections et catalogue des peintures, Becocci, Scala, 1987, p. Essay! 138-141. Musee du Louvre. Musee du Louvre. Il composa lui aussi une peinture sur le theme de La mort d’Adonis, qui se trouve dans la Galerie Francois I er du chateau de Fontainebleau. Lionello Venturi, La peinture de la Renaissance de Bruegel au Greco, Geneve, Skira, 1956, Paris, Flammarion, 1979, p. Essays! 118.

(53 ? 42), deuxieme moitie du XVI e s., Musee du Louvre. National Gallery of cover college, Art, Washington DC ; Bibliotheque Forney, Fonds iconographique, « Titien », image 31, huile sur toile (106,8 ? 136). (186 ? 207), vers 1551-1554, Le Prado, Madrid. Egalement au Musee du Prado, Madrid (128 ? 180). Essays Diets! Certainement achevee « avant d’aller voir Philippe II a Augsbourg, meme si on essay commercialisation lui attribue generalement une date posterieure » ( Titien, op. Essays Diets! cit., p. An Essay On Relationships! 82). Musee de Boston.

Localisation inconnue, env. Essays! 1561-1563. Musee d’Augsbourg, env. Academic Writing! 1564. Et son pendant, Enlevement de Dejanire (fig. On Fad Diets! 10), tous deux env. College Student No Experience! 1580 et taille reduite (68 ? 53). Musee du Prado, env.

1580. Lionello Venturi, op. Essays On Fad Diets! cit., p. Space College Application! 127. Rijksmuseum, Amsterdam (135 ? 109). Kunsthistorisches Museum, Vienne (huile sur toile, 163 ? 104,3). « Jan Rubens, jurisconsulte, avait du fuir en 1568 les Pays-Bas a cause de troubles politico-religieux et de ses propres sympathies pour la Reforme et s’etait etabli a Cologne. Essays On Fad Diets! Accuse d’adultere [. Master Thesis Presentation! ], il avait ete emprisonne deux ans puis exile [. Essays! ] il revint s’etablir a Cologne peu apres la naissance de Pierre Paul, ou il mourut en 1587. Books Essay Spm! Au debut de 1589, la mere de Rubens regagna Anvers » (Jacques Foucart, Encyclopedia Universalis, vol. Essays! 20, 1990, p. Argumentative Sample! 337). Le catalogue raisonne de ses ?uvres n’a pu encore etre acheve, en raison de tres nombreuses decouvertes a differentes epoques, et des factures si particulieres decelables dans un meme tableau. Consulte sur internet h http :// w w w www. On Fad Diets! ludweb. An Essay On Relationships! com/ poetry/ venus, date et provenance non precisees.

Kunsthistorisches Museum, Vienne, non date. Ces deux tableaux sont au Musee royal de Bruxelles. Consulte sur internet, site indique. Musee du Louvre, env. Essays On Fad Diets! 1621-1623. Jeanne Baticle, Alain Roy, L’art baroque, Histoire universelle de la peinture, Geneve, Famot, p. On Relationships! 56-68. Le comte de Monterrey, vice-roi de Naples, lui avait egalement commande, en 1633-1634, une Pieta, voir L’art baroque, op. On Fad! cit. A l’epoque baroque, Ribera a ete l’un des plus efficaces propagandistes de la Contre-Reforme, qui privilegie le role de la Vierge : « A l’Annonciation et la Vierge et l’Enfant, toujours essentielles, est adjointe a la fin du XVI e siecle l’Immaculee Conception, dont la representation typologique a ete fixee par le cavalier d’Arpin entre 1600 et 1610 et qui connaitra une grande vogue au XVII e siecle ». « Ne pouvant plus modeler, il s’eloigne entierement des techniques en usage.

De plus en plus, il depose du bout d’une brosse dure, a la place choisie, une touche calculee pour correspondre tout ensemble a la couleur et a la valeur. Student! A distance normale, tout se fond ; mais l’imprecision meme de cette touche, plus ou moins grasse, plus ou moins large, introduit une sorte de vibration qui delecte la vue » (Jacques Thuillier, Poussin, Paris, Flammarion, 1994, p. Essays On Fad Diets! 78). Attribution que le critique Anthony Blunt considere comme douteuse, The Drawings of on relationships, Poussin, Yale University Press, 1979, Les dessins de Poussin, traduit par Solange Schnall, Hazan, coll. Diets! « 35/37 », 1988, p. Books Essay Spm! 244-245. Jacques Thuillier, op. On Fad Diets! cit., p. An Essay On Relationships! 51. Musee des Beaux-Arts de Caen, env. Essays Diets! 1626-1627. Huile sur toile non datee, recemment acquise par le Musee du Louvre. Le dernier tableau de La Hyre, datant de 1655, est une Descente de Croix, conservee au Musee de Rouen, marquee par de fortes lignes marron sombre obliques.

Chateau de Versailles et du Trianon. Cairn.info utilise des cookies a des fins de statistiques. Books Essay Spm! Ces donnees anonymes nous permettent ainsi de vous offrir une experience de navigation optimale. Essays Diets! En continuant votre visite vous acceptez de recevoir ces cookies. Writing Essay! Vous pouvez toutefois les desactiver dans les parametres de votre navigateur web. On Fad Diets! En savoir plus.

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Finding creative ways to help our clients make the world better. What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of essays diets, branding—they see marketing as a cost center, not a driver of sales.” How did we go from branding to marketing in one sentence like that? What is marketing? What is branding? How do they differ? There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. No Experience. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and essays on fad diets, this thing will fix it, etc.) This is oversimplification, but that’s it in a nutshell. This is not branding.

Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and on relationships, attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in essays on fad play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is an essay, why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”

Branding is strategic. Marketing is essays, tactical. Marketing may contribute to a brand, but the brand is letter college, bigger than any particular marketing effort. Essays Diets. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy. The brand is ultimately what determines if you will become a loyal customer or not. Books Essay Spm. The marketing may convince you to buy a particular Toyota, and maybe it’s the essays first foreign car you ever owned, but it is the brand that will determine if you will only buy Toyotas for cover letter the rest of your life.

The brand is essays diets, built from many things. Very important among these things is the lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the essay maker continue to uphold the quality standards that made them what they are? Did the on fad diets sales guy or the service center mechanic know what they were talking about? Marketing unearths and activates buyers.

Branding makes loyal customers, advocates, even evangelists, out of those who buy. This works the same way for academic all types of businesses and organizations. All organizations must sell (including nonprofits). How they sell may differ, and everyone in an organization is, with their every action, either constructing or deconstructing the brand. Every thought, every action, every policy, every ad, every marketing promotion has the effect of either inspiring or deterring brand loyalty in diets whomever is writing argumentative, exposed to it. All of this affects sales.

Back to our financial expert. Is marketing a cost center? Poorly researched and executed marketing activities can certainly be a cost center, but well-researched and well-executed marketing is an investment that pays for itself in sales and essays, brand reinforcement. Is branding a cost center? On the surface, yes, but the return is single or double space, loyalty.

The return is salespeople whose jobs are easier and more effective, employees who stay longer and work harder, customers who become ambassadors and advocates for the organization. Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees. It is the essential foundation for a successful operation. So yes, it’s a cost center, like good employees, financial experts, and essays on fad diets, business or organizational innovators are. They are cost centers, but what is REALLY costly is not to have them, or to cover letter college have substandard ones. Do you need an affordable way to improve your brand today? Because we know that not everyone needs or can afford our full process, we created a guided tutorial package for our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview.

For more information on the brand strategy tutorial, visit here where you will find a fuller explanation and link to a free download of the first video. Illustration above for Tronvig Group by Sage Einarsen. Thanks for this James – branding and marketing definitely get confused too often … we definitely serve our clients better when we explain the differences clearly. Well, just to essays challenge the standard view a bit: what if the idea that branding precedes marketing comes from a too narrow view of marketing? If marketing is seen from the point of on relationships, view of on fad diets, old-fashioned production or selling orientation, it certainly looks as if branding is the heart of everything, and marketing is essay festivals, just about ‘selling techniques’. But marketing has been developed also as a strategic tool, which is itself at the very core of the entire business strategy. Diets. How can branding suddenly take its place?

As I started to single college essays develop city marketing in the 1980s, when branding was not developed at essays on fad all in this particular area, I seem to have developed a different view than those who see marketing as just a tool for books essay spm branding. Rather, and this is very tentative, I think that branding developed simply from a ‘product’ dimension of diets, 4P, extending to such directions as identity and writing sample, positioning, which in the current market and essays on fad, competitive condition gained a special role in essay festivals marketing. Thus, it is still an essays integral part of strategic marketing. Does this make any sense? Dr.

Rudy Cardona says. By the way, and as you probably know, the writing argumentative essay term “city marketing” speaks of the city in generic terms. Essays. City Branding, or Destination Branding, implies now a generic city with its own brand using strategic marketing actions to promote itself in a fierce competitive global landscape. Dr. Rudy Cardona says. In total agreement with your comment!! Ari-Veikko Anttiroiko — I fully agree with your explanation. Mr. Tu Delft Master. Heaton, please consider the explanation and do implore the same.

Brand management being strategic and marketing being tactical seem like a myopic view of the subject of essays on fad diets, marketing for those who are studying it. I, too, agree that brand management is a subset of on relationships, marketing first and not independent. I think it does make sense, and thank you very much for your thoughtful comments. Sometimes I think this argument might be no more than a kind of essays on fad, childish fight: “My tool is bigger than your tool.” and I may have played into this by saying, “Branding is strategic. Tu Delft Presentation. Marketing is tactical.” I was perhaps arguing that my tool is bigger. One might also say that strategic marketing is just as strategic as strategic branding, so my statement IS an oversimplification, but its intent was clarification for those confused about how the two different processes operate, which I hope is a useful larger point. Marketing operates primarily through tactical means, and branding, while manifest in all things including every tactical action, is to my view, really about what people hold in their minds, and this is significantly more about strategic positioning than tactical action. I’m not sure I still believe unequivocally that branding is primary, and our understanding of marketing continues to evolve. As it does, it’s getting more powerful and more strategic, and it’s also eating up ground once occupied for me by branding.

So it goes. In the 15 months since I wrote this post, I have, it turns out, spent more time talking about marketing than I have about branding, and this could be a reflection of my own awakening to just how much strategic ground marketing could be made to cover. Essays On Fad Diets. Branding though still remains, for writing essay me, fundamental. To take your example, when it comes to marketing a city, is it more important to essays on fad diets look inward and create a brand that is true to single or double space college application essays the experience of diets, those living or visiting that place, or is it more important to think about what the city has to or double space college application offer in terms on the needs of those who use it? For me this difference in approach is a key difference between branding and marketing. Each approach to the problem of what to do yields a slightly different outcome. Each implies differing tactical actions, and (I now believe) each approach benefits from the insights brought by the other. In our own Branding and Marketing Discovery process, we now do both things—we try to get at the truth of the brand from the perspective of those who know it well, and then we also try to understand the brand offer in terms of the needs of those who do and might potentially consume it. This second set of findings often suggests changes/improvements. Do you/we then, as in your example, ask a city to essays on fad change something fundamental about itself so that it will be a better sell?

Is this what really happens? I’m guessing the answer might sometimes be yes. That’s interesting, and books essay spm, I’m curious to know your experience. In any event, thanks for helping me think about it. Diets. I will continue to do so as I want to always be learning.

Thanks for your thoughtful reply. Good points. I am luckily out of the whole marketing game. This is why I do not have any particular need to participate in that “my tool is bigger than yours” game. And I am glad you have a rather pragmatic view of it, too. But about the original question, I probably have a simply old-fashioned view of it, as I was like sleeping for some twenty years — I had nothing to or double college do with marketing after the essays latter half of the 1980s — and when I returned to the topic recently, it seemed that the discourse was more about branding than marketing, and it sure attracted my attention. As I said, my field is city marketing and city branding, and writing argumentative essay sample, that is a special field that may also partly explain my view of the marketing/branding relationship.

If I try to explain what I meant in the previous reply, I simply see that the essays diets product dimension of marketing grew out from its original place in 4Ps and became a kind of spearhead dimension through the space interplay of business strategy, product development, and essays, the symbolic aspect of communication, which for understandable reasons started to change the traditional idea of the master thesis presentation marketing mix. This, together with fundamental changes in the economy (of which you know more than I do) and what Lash and Urry, for example, refer to as economies of signs and space , and a general emphasis on the increased symbolic nature of economic life (incl. digitalisation), and with increased awareness of brand values and on fad, global brand names since the 1990s, has created a completely new way of looking at the symbolic aspect of a product. This is why I see that the DNA of branding is in the interplay within the product-communication axis. An Essay. Hence the brand is now at the core of the new discourse. The story is much longer and nuanced, but I tried to keep it short.

As to your question about city branding, I guess I am not completely wrong if I translate the dilemma into the relationship of brand identity and the brand promise of the city. And if you ask me, you do exactly the right thing: you have to work on both dimensions. Essays Diets. Yet, there are two extremely important things to take into account. First, a city is a reflexive entity. There is no ‘real’ city here and the ‘represented’ city there, but instead a reflexive entity that changes through its symbolic expressions — sometimes slowly, and sometimes only slightly — but the reflexivity is there. Thus, when we brand a city, we are also reworking the identity of the city, because there is no longer the same identity that there was before we started our endeavour. Of course, this requires that our actions are influential and meaningful to single or double college essays the community.

With this exaggeration I am just trying to point out the very evolutionary nature of brand identity in the case of city branding. Essays On Fad Diets. And second, we have to presentation keep in essays mind that in cover student no experience city branding the ‘identity’ is an essays diets aggregate of experiences of books essay spm, people living and visiting the diets city, and a set of key attributes as expressed in urban symbolism, and this is not and should not be treated as a sacred cow. Branding is meant to an essay point out weak points, gaps, cleavages, and tensions that require not only narrowly defined branding designed for external audiences but also profound changes in the self-perception, conditions, and policies of the urban community in question. This is a well-known story in many post-industrial cities which really needed a large-scale restructuring in order provide decent working and living conditions for their citizens. Sometimes it works, sometimes not, but in such cases there is on fad diets, no other way than just to try. Glasgow, Bilbao, Pittsburgh etc. are textbook cases of such changes, but only a tip of the iceberg. This message is getting too long, but let me just summarise. Yes, sometimes you must ask the city to books essay spm reform itself in order to be able to essays diets attract desired values from the master presentation space of flows. (This is actually the key message of my ‘city attraction hypothesis’).

Lastly, thanks for the interesting conversation and stimulating ideas! Thank you for taking the time to on fad thoughtfully answer my question. You look too young to have been branding cities in the 1980’s, or is that the tu delft presentation prerogative of the very young in Europe? ;) I see you are publishing what looks to essays diets be a fascinating book on this subject: The Political Economy of City Branding. I will have to read your ‘city attraction hypothesis.’ It’s a topic that is becoming surprisingly germane to our work. We are beginning to brush up against these very issues as we work on branding and commercialisation festivals, marketing projects involving keynote public institutions—like museums—in smaller cities. Essays. Their fate and identity is deeply intertwined with that of the city itself. So the questions we face sometimes grow larger as we get deeper into the real issues at play, until we are inevitably talking about the brand of the city itself, and how that will change or force changes on the institutions we are seeking to help and vice versa. I must soundly disagree with your position.

Do you disagree with Peter Drucker’s statement that “There are two, and only two, essential functions for any business: marketing and innovation. Everything else is a cost.” Your view of marketing as a tactic is much too narrow and simple. Letter College No Experience. Marketing is essays, everything that an organization does to single or double space college get and keep a customer. Branding came into vogue due to the success of the company’s marketing – see Coke. James Heaton says.

Tim: Thanks for the comment and for bringing up Peter Drucker. Sorry for the lateness of my reply. I was off grid practicing what I preach in How Not to Vacation. I do not disagree with you at the level of the most general definition of marketing. Diets. I’m not sure how helpful that kind of or double space, definition is though since it tends to consume everything and then just sit there bloated and essays on fad, unhelpful. Peter Drucker’s “marketing” certainly includes all of what I refer to or double space application essays as branding along with all that I refer to as marketing. You might also notice that I touch on the question of the essays on fad diets ongoing debate over whose concept is academic essay, bigger in on fad diets my discussion above with Professor Anttiroiko. I do not want to add fire to that. Academic Argumentative. If you want marketing to be the first principal, fine, but the marketing approach and the branding approach remain distinct and complementary aspects of the what should be a synthetic and comprehensive process. I maintain that understanding their distinctive roles and contributions to this process makes for better marketing (your definition). I certainly do NOT disagree with Peter Drucker or his statement about the on fad diets essential role of marketing for all businesses.

On this point, please see my post: Marketing is Not Optional. It is helpful when you differentiate branding from marketing, as many people get confused when talking about this stuff. It was a pleasure reading your post. More Power! Graphic Design Company in Philadelphia says. Then what does it mean when people say you need branding for your business?

I mean, if branding is cover letter student, what we are then why do we have to essays do it? James Heaton says. Thanks for the question. I have to assume it’s rhetorical since you are a graphic design firm, but let me take the opportunity to elaborate on the sentence. Your brand IS what you are, but more importantly it is what you are in cover student the MINDS of your brand consumers. Diets. So, the truth and letter college student no experience, effectiveness of your brand expression matters a great deal. Your brand must have clarity and an idea that is strong enough, coherent enough and distinctive enough to essays be able to lodge in your brand consumer’s mind. This requires expert and persistent articulation and supporting expression across all the constituent elements of your brand, at least those over which you exercise direct and indirect control.

This includes, but is tu delft master, not limited to, your employee training, your vision statement, your physical spaces if you have them, all of on fad diets, your deployed brand assets such as photography, videos, logos, graphics, colors, how you use language, and of course, your marketing communications expressed through websites, printed materials and all manner of advertising. Your brand is a living, breathing thing that is simultaneously within your organization and spread across all those who ever have and single essays, will ever encounter you. So, in essays diets answer to master thesis your question, you only essays on fad, have to “do it” in the sense that not doing it will likely result in your brand being incoherent and diffuse, a state described by some as having no brand at all. This is a very relevant and articulate article. But if I may, I’d like to present a contrarian view: The Brand is “what you are”, and Marketing is “what you do”… BUT “what you do” (habits) eventually defines “what you are” (personality). In my opinion, Branding and Marketing, and Sales, are more intimately connected than we think… And they should be treated as one function. As a Creative Director, I know that Advertising for the same Brand tends to essay festivals have very different flavours depending on whether the brief is from Brand Manager or the CMO/Marketing Manager… In my opinion, that it’s because even though they profess otherwise, they have considerably different incentives and “end results” in mind.

Case in point: Dove ‘brand’ ads are empathetic and appreciative of “natural beauty”, whereas Dove ‘marketing’ ads prey on insecurities like any cosmetic product… http://inkstainedmind.blogspot.com/2013/04/excuse-me-while-i-wash-my-mouth-out.html. Hi guys! I am a bit confused about this answer from essays diets a startup company “We are not spending any money on branding right now.” Can one be spending money on branding? If yes, can you give me an example? Because I think more that what they mean is “we are not spending money on MARKETING right now” ? From what I understand here on this site, branding is the on relationships “ID” of the company which is essays on fad diets, stored in the minds of the consumers. So I guess that this ID is built up by marketing tactics, which cost money. Am I wrong? Please clarify it for cover letter student me :) James Heaton says. Marinela, what an on fad interesting thought. Thank you.

Branding, in festivals part, could be seen as the “id” of an organization. It can and should also be more than that. Essays Diets. Crucially, it has to thesis presentation have external manifestations through whatever means (including marketing). Your brand exists, I think, in the interplay between what you are and what you do (including your marketing tactics) on one side, and the idea your consumers retain about you on the other. So I see marketing and branding as two essential aspects of the essays on fad diets ongoing relationship organizations have with the thesis presentation world. As succinctly pointed out by Peter Drucker (and Tim) “There are two, and only two, essential functions for any business: marketing and innovation.

Everything else is a cost.” Contained inside Peter Drucker’s notion of marketing with a capital M, brand work is there, and serves as the internal foundation upon which marketing execution can be built. Marketing, as I describe it, is essays diets, also there looking at the issue from academic essay its vantage point in the mind of the consumer. On Fad. They are fraternal twins that see the world differently, but should be loved equally by mother business. Organizations do not HAVE to spend money on argumentative, branding, but many do and rightly so. They spend money on branding when they need assistance with what should be natural and easy, but actually is not—finding clarity. Organizations also often have to spend money on diets, branding, when they or their marketplace is evolving or changing, or when they are having trouble expressing themselves effectively across all communication pathways. We actually have two rubrics for strategy: one that assesses the books essay spm brand viability of an idea or execution (from the mind of the organization) and another that assesses the marketing viability (from the perspective of the mind of the target consumer).

Together these two can serve as a strategic guide for effective communications. Neither is truly fixed. It’s remarkable how many organizations actually do need branding help, let alone marketing help. Perhaps this is on fad diets, just the consequence of a basic reality: things always change—markets, people, tastes. It does often take an outside guide to help an organization back or forward to the right (meaning most effective) actions. In the end, brand communications (natural or supported) should serve to foster a more positive and academic sample, constructive influence over essays on fad diets, your brand as it exists (and evolves) in the mind of your brand consumers.

I think it worth mentioning that for a company to succeed, it needs both branding and academic argumentative essay, marketing. It doesn’t cut it with just one or the other. Diets. Marketing for short term cash flow, and Branding for building the loyalty or equity. Marketing will help boost the product or service distribution and Branding will help retain customers and grow more. I learned way back in my research about books essay spm branding, that a brand is the ‘personality’ of your product that you are trying to market. Your brand will develop a reputation, initially by marketing tactics, but ultimately by consumer experience. It can be bad, or it can be good. (Don’t forget Public Relations, it’s up to PR to make sure the on fad reputation is protected by enhancing the college student no experience good and on fad diets, downplaying the bad.) Marketing ‘uses’ the good qualities of the single or double college application brand to ‘sell’ to the public. And marketing will match graphic elements to on fad diets reflect the positive qualities of the product by using colors, photographs, a logo and even fonts. Cover Student No Experience. These elements will create a visual identity for the ‘personality.’

For example, Superman is associated trustworthiness and dependability in essays on fad a time of need. He has a good reputation. He is identified with a logo—the letter ‘S’. His colors are mainly blue and writing essay, red with a touch of yellow, and he has a cape that is unique to on fad diets him. (This identifies him and separates him from, say, Batman, who also has a cape and a good reputation, but wears black. Branding needs to clarify a unique personality.) Superman gets publicity for his good deeds.

News stories and headlines are the PR that communicates to the public the good deeds he is associated with, and helps spread this knowledge. Books Essay Spm. This helps enhance his word-of-mouth reputation. Marketing strategies establish the graphics, the colors and the logo to diets match the personality to a visual identity. Academic. And these will be used leveraging his perceived positive qualities to essays diets sell Superman products like movies and toys… I have a bit of a different view on this. For LARGE companies with lots of marketing dollars to spend, they can do a lot of branding. If you”re a small company, sales professional or start-up, FOCUS on cover college no experience, LEAD GENERATION.

Let brand building be the BY-PRODUCT of your lead generation activities. Not a strategy onto itself. Far too many small businesses are VICTIMS of brand building. Flushing their limited marketing dollars down the essays diets drain. James Heaton says. Ken, thank you for your comment and insight.

I agree with you that there is a danger in spending lots of money on what some people think of master thesis presentation, as branding. And I agree that some small companies are victims of on fad, this. For me though, one of the essential functions of tu delft master thesis presentation, branding is to sort out how you are going to communicate your value so that those outside your company or organization (or your own head) can understand it. Not doing this can also be very costly. Casting many lines may seem like the logical first step, but it is infinitely wiser to cast them strategically—knowledge of precisely where to cast those lines (who to talk to) can only essays diets, be gleaned once the hard internal work, which involves getting clear on your brand and offer, is done.

Fishing lines do not pay for themselves, and every dead end, every wasted opportunity, is money spent. Branding should not be about books essay spm spending a lot of money to make your logo look pretty, but it should be about making sure your energies are focused strategically on those things that will yield the results you want out in the world. Maybe another way to put this is … beware of branding companies who will give you a brand without first helping you establish a strategic foundation for its operation within your tactical activities (such as lead generation, or your website, or whatever marketing activation you have taken on). So, is branding more closely related to the old-fashioned “word-of-mouth” advertising? Is brand also more likely to diets be affected by unpaid publicity (e.g. journalist reports on TV, radio, internet or newspaper)? I’m predicting the answer is master thesis presentation, “yes” to both of these questions, but I’m just checking that I do understand how it all works together. James Heaton says.

Kerrie, as you predict, yes. On Fad. It’s appropriate here to quote Walter Landor: “Products are made in the factory, but brands are created in the mind.” So, all of the stuff you mention impacts the brand, as does your marketing activity, of course. Hi James, this is books essay spm, a wonderful article…I just stumbled upon essays diets, it today and have enjoyed reading both it and the ensuing comments. I do wonder, as an aspiring brand manager I see a lot of variation in how companies approach the topic of college student, brand and more specifically rebranding. Is there a framework you’d recommend that fleshes out and touches on diets, more than the brand ID elements (which most seem to get hung up on) in a rebrand process? I have a hard time articulating the importance of digging deeper beyond these elements when working with a team considering a rebrand. Thank you. Thank you again, I’ll be following the blog. James Heaton says. Roger, I just wrote another post on this topic that more directly addresses your question.

See: http://www.tronviggroup.com/visual-brand-and-360-brand/ James Heaton says. Roger, one of our core brand strategy tools is our version of the Brand Pyramid which you can read about and download here at the bottom of Your Brand Idea: Who but Horton can hear it? We also have marketing strategy tools that start with research into the mind of the consumer and the true drivers of letter college, their behavior, because it is essays, important for marketers to distinguish between what people say they will do and what they actually do. (See Brain Science and Marketing: Role of the an essay Limbic #038; Reptilian Brains and also What is marketing strategy?) Great distinction James! I’ve worked in advertising for ten years, and essays on fad, yet if someone had asked me to define marketing versus branding, I don’t think I would have done as well as your insightful distinction of the former as active promotion, or “pushing,” whereas the latter is communication of essential truths and values, or “pulling.”

What made the point about cost centers especially poignant is that Sony is eliminating the on relationships office in San Francisco (where my team and essays diets, I work), which was established to build the new responsive global web site. Why? Because it was perceived as a cost center. And yes, Sony is hurting, no doubt–but if Sony is to writing regain its status as a leading global brand, the company needs to invest in things like a world-class web site. C’est le vie!

In my opinion marketing is what Tim said: “Marketing is everything that an organization does to get and keep a customer.” That’s not vague or sitting in a corner collecting dust. It means that your says everything about your organisation, how you work. It means marketing is also researching what the market wants and on fad, then acting upon that. Marketing consists of the various P’s. Promotion is just one of them.

Do not confuse ‘marketing’ with ‘promotion’ Where Nate says –I don’t think I would have done as well as your insightful distinction of the former as active promotion, or “pushing,” whereas the latter is space application, communication of essential truths and values, or “pulling.”– I think you give a good explanation of the on fad difference between promotion and branding. Anika Davis says. People would often get bewildered with these two words because I know most of master, us believed that they correlate but many do not understand the important differences between them. Sometimes, it is misunderstood when it comes to essays business. Branding is identifying your target audience and what they want. If you define what your brand stands for then it becomes easier to make decisions. While on the other hand, marketing is the or double college application essays process responsible for identifying, anticipating and satisfying customer requirements profitably.

The marketing should also be based on your branding. On Fad. In essence, marketing is what you do to tu delft master thesis presentation get your message or promise to customers, while your brand is essays diets, how you keep the on relationships promise made through delivery to customers. Sandra Larkin says. Thank you, this is a great clarification. To my way of thinking, brand is an identity, which acts as an organizing principle for marketing. On Fad Diets. When your brand identity is weak or ill-defined, your marketing will be unfocused and scattershot. Essay. When your brand identity is strong and your marketing is centered around it, both are reinforced and become more effective.

Tarun bahuguna says. Isn’t branding part of Marketing? Marketing is an essays diets extensive field. It has been terribly restricted to only promotion (in this post). Books Essay Spm. Marketing includes every thing from research—what consumers want to how the ‘brand’ should be positioned and to which group of customers it should target. Marketing also includes sales and after sales service. It’s very wrong to quote difference between marketing and branding. It’s like making a difference between engineering and computer engineering. James Heaton says. Tarun, I like the expansiveness of your definition of marketing.

You postulate that marketing is to branding as engineering is to on fad computer engineering. In other words branding is wholly contained within the academic argumentative essay marketing endeavor. I have my own very expansive definition of marketing: consumer understanding applied. Essays On Fad. This fits well, I think, with your definition as I read it. The place where we differ is on the definition of branding , because branding extends inward and impacts and encompasses an thesis presentation organization’s internal workings and behavior in ways that marketing does not. Marketing cannot and essays, should not dictate or adjudicate operational behavior within an organization. It should influence product development, but it does not address the essential truth of a business (despite what some marketing departments might hope). Branding, if it is to be more than just an writing essay espousal, should go inward as deeply as it goes outward. We are not discussing visual branding, but branding that includes culture as I believe it must. As such, the roles that should be played by branding and essays on fad, marketing are not concentric rings as you have describe, but a Venn diagram.

This is not necessarily clear from the article above, and it does, as written, lead to a debate about whose definition is essay, bigger, when it should be giving clarity to the differing and complementary roles of these two essential aspects of organizational being and behavior. This article remains very popular because people seemingly have a genuine desire for on fad clarity here. Tronvig Group has developed a whole strategic diagnostic process based on our understanding of the differences. The tools most useful for brand strategy are radically different from the tools most useful for marketing strategy. They are complementary disciplines that each benefit from an essay on relationships a thorough understanding of their respective reach and essays on fad, limitations. Essay Commercialisation Festivals. I have come to a place where it does not expand our insight to say that one is wholly contained within the other. Shadab malik says. It’s a great discussion, and essays diets, I enjoyed every bit of books essay spm, it. The takeaway for me is this: branding precedes marketing. Often times we start with marketing and down the road think about branding, especially in small start-ups where immediate, short term gains are given more importance than long term brand building.

In fact, I have seen some clients talk about branding without thinking inwardly as if it’s totally a promotion activity. This disturbs me to see so many business owners thinking that way. It makes complete sense then that only a few companies come out as real brands. Laurie Swenson says. What you say about branding vs. marketing is diets, what I say about marketing vs. advertising.

I don’t see marketing as a push at all. That’s for advertising, IMO. I write about marketing (but not about advertising, which isn’t really on my radar) but until today hadn’t written specifically about branding (I’m doing some research now for my article, which is for a company that sells printing supplies), which I think of as more specific than marketing (and, I’ll grant you, less about the product) and relevant to printed materials, graphics, logos, consistent image of the an essay on relationships company, etc. On Fad. There’s lots of overlap between branding and marketing, and you could argue that branding is a subset of marketing. That said, the senior executive’s sentence made me blink. Branding and marketing are not synonyms. Vimal J. Joshi says.

First of all Mr. Books Essay Spm. James Heaton, Thank you very much for the clarification about “The differences between branding marketing” which I was searching on the internet. I like your strait forward statement, “Branding is PULL #038; Marketing is essays on fad diets, PUSH.” In my personal view the key is to balance these two factors. “Branding is a constant where as marketing is the variable.” Likewise branding is the fuel and marketing is the car. Tarun is right. Marketing is a vast term that encompasses all the channels/elements that go into the distribution and communication of a product or service for the purpose of advancing its consumption/adoption.

How’s that for broad? Anecdotally I’ve told clients a story about the 3 blind men and the elephant – that old fable where the men touch various parts of an elephant – the cover letter student ear, the leg, the trunk and describe the beast as a “Chinese fan”, a “tree trunk” and a “snake” because they could only relate to on fad that one part of the elephant that they touched. Marketing is cover college student no experience, that elephant. And your perception is as a result of essays diets, what you have been exposed to in your career. You may have heard of the textbook definition of marketing using the 4Ps (Price, Place, Promotion and Product – even 5Ps in some circles including “People”) and for 99% of the space application cases in essays diets the world, this is adequate and accurate. Setting the an essay other Ps aside for the sake of this argument, Promotion is the communicative “P” that includes sub set elements of Advertising (traditional paid media along with its creative messaging), PR (traditional earned media along with its messaging strategies), Digital/Social, Sales Promotion and several other channels/elements that are designed to promote the essays organization’s product or service and/or its sales messages and/or calls to action. Notice almost no reference to “branding” yet. That’s because the brand is a different kind of an animal – a persona if you will, that pervades all and is woven into all the other communication elements.

In fact, it is an embodiment or a reflection of the tu delft master thesis very culture of the on fad diets company/organization itself. The brand is both a strategic and holistic process that requires companies and organizations self examine and articulate a promise to an essay their audiences, customers and constituents as to who they are, what they stand for essays diets and how they intend add value or do business. Typically in great organizations, this “brand” governs all communications and interactions with external audiences and in this sense, it is also widely considered PART of the an essay Marketing Strategy – or simply – a part of essays diets, marketing. This basic explanation of the books essay spm difference between “marketing” and “branding” (technically not a word/thing) has worked for me for 30 years. There are so many theories…variations….semantics….it’s exhausting. And…at the essays end of the day…I just might not be right. Cover Student. *cuts eyes at everyone. Lanre Basamta says. I am reading your article almost 2 years later and its making a tremendous impact on me still. I currently work as Head of Brands #038; Marketing of an IT firm, and everyday I try to ask myself the difference between Branding and essays diets, Marketing and why they indeed should be different if at all. I appreciate your perspective and agree that Branding is an overriding strategy upon an essay, which our marketing efforts lie.

The questions around How to advertise, where to advertise, when, what to say and how to be perceived are questions only essays, Branding (Who you are and want to be perceived as in the customer’s mind) helps to academic argumentative answer! Thanks for such a wonderful piece. Thomas Christy Louis says. Great Article. Push or Pull system simplified. I can see from the essays on fad diets comments this article has been very popular. Thank you so much for posting this. I appreciate the line between these is not obviously clear and there is a lot of contradictory discussion around this. This is how I come down to understand the writing argumentative sample difference between branding and on fad, marketing. Two possible ways to look at it: ? Brand as a company view – brand is larger than marketing (because marketing is a part of any organisation, it is one of the functions).

? Branding as an activity view – branding is a PART of marketing. By the way, Kotler points that “customers view a brand as an important part of a product, and branding can add value to a consumer’s purchase”. I have to disagree that “Branding is strategic. Academic Writing Argumentative Essay. Marketing is tactical.” This is mainly because I define marketing as an essays organisational function, a business philosophy, a set of processes and activities for delivering the desired and long term customer satisfaction better than competitors in a way that benefits an tu delft thesis organisation. James Heaton says. Irute and essays on fad diets, others above, thank you for your thoughtful comments! On your contention that I am wrong in saying that branding is strategic and marketing is tactical: this is clearly an arguable point and I genuinely appreciate your thoughtfulness here. Let me explain my thinking. I see branding as the process of making sure your business (organizational or product) strategy is supported by operational truth, and so the strength of your brand depends on commercialisation, your ability to deliver on a brand promise in essays the context of a strategically differentiated market position. An Essay. By contrast, I see marketing as the essays diets means by single or double college application essays which you actively communicate that promise. Marketing therefore is naturally more inclined to devote its attention to tactics: How do I best communicate this?

To whom do I direct this communication? What specifically do I say to communicate the value of my offer so it will be meaningful? Strategy is essays diets, certainly an essential aspect of marketing as much as it is for branding, but for me branding is NOT a tactic of marketing. Those who think it so are missing my essential point: Your brand must be true. It is not something you fabricate to meet a market need. This not to say that a brand cannot evolve—indeed it must—but I think it would be a mistake to start from the idea that a brand should be no more than what the market needs it to be. Marketing strategy must discern the most powerful intersection between the academic writing essay sample truth of the on fad diets brand and the needs of the market.

If a brand is no longer compatible with the market, then the cover college student brand must evolve, but this process has to be accompanied by congruent changes in on fad diets operational practice and the migration of the truth of the brand into its new state—a state more suited to market need. It is not possible to just switch the letter brand skin to suit a new marketing strategy. This is why we have found it necessary to supplement our traditional branding work with the hard follow-up work of organizational alignment and sometimes organizational change. We are no longer in a world where it is essays on fad, enough to books essay spm just say you stand for something. You must make good on your promise. If your brand is forced to function as a subset of marketing it is made vulnerable to a descent into essays on fad becoming an espousal unsupported by operational truth. This, as Michael Porter points out, is the antithesis of effective strategy. Thank you so much for your article. I can’t tell you how many times small business owners have asked me that question – what’s the difference between marketing and branding? – and I have struggled to answer them as succinctly as you have.

For marketers, we can argue amongst each other about the writing argumentative essay 4Ps, what is essays diets, marketing as a whole etc, but for start-ups who have limited resources and have to an essay on relationships focus on getting sales immediately, they just want to know why they need to know branding. I tell them that branding defines who you are as a company and what your offer, your products. Branding is simply defining your values, characteristics and essays on fad diets, what you want to be known as in the mind of consumers. Business owners are also under the misconception that they have to spend lots of money for branding, which I tell them is not true. You can do that simply by the language you use when defining who you are on your company website, your product descriptions, your sales pitch. And then you can use marketing techniques, ads, social media, and books essay spm, so on to not only push people to buy your products but also to advance your identity.

Tobias Dahlberg says. Thanks for a great conversation thread. I am running a strategic brand agency called Wonder Agency, and naturally I am very keen on essays on fad, this discussion. There are lots of good arguments in tu delft master presentation the thread, however I think some confusion is created where people get the basic definitions mixed (and of course, you might challenge me on this point). I would go back to essays diets the core definitions here. A brand is simply the perceptions a person holds about tu delft master thesis presentation a product, service or company (in the context of essays, business). These perceptions, of course affect their attitudes and writing essay sample, behaviours, making branding so business crucial). In order to essays on fad affect the perceptions of people, you can choose to engage in activities called branding. Books Essay Spm. The -ing makes the difference between brand and branding, as the essays diets -ing suggests action. So per that definition, branding is ANYTHING that takes place that somehow shapes people’s perceptions, deliberate or not.

So the student brand is the diets result of branding (cause vs. effect). In some comments above people refer to branding as an internal strategy-firmulating activity, whereas other talk about visual identity elements, and cover no experience, so forth. These are all branding activities, however they are not to be confused with what the essays on fad diets word branding actually means. The tactics of branding is different that the idea of no experience, branding, is what I mean. To create a strong brand, a company will have to engage in essays on fad diets lots of different activities, some of which could be classified as marketing (whether you subscribe to the broader, Druckerian definition, or the more narrow one in the article above).

My stand is that branding definitely is broader than marketing, because, as per this definition the function of business strategy, innovation, culture and operations are all extremely important in the causal chain that creates a brand (in the minds of consumers). In other words, to affect the brand, you have to see all your crucial business functions as part of the game. The brand should be the face of business strategy externally, and the heart of books essay spm, business strategy internally. The brand is the lens through which people first experience and perceive a brand, then judge it (label it) according to their own identity, values etc. The most important brand question you can ask yourself is “Why should they choose us”? And that is on fad diets, one crucial part of business strategy (which at the core asks Where do we play? and How do we win?). So branding starts with business strategy (and naturally with the essay commercialisation festivals ideal customers in mind) and should cascade into on fad diets all aspects of business. College No Experience. When this happens, a company can reap the rewards of “strategic branding”, a term I use to diets refer to companies who are fully integrated.

The “brand as marketing” view is simply too narrow, in my view. James Heaton says. Thank you for adding your thoughts to this post. They are greatly appreciated. Tobais, one of the pleasures of having this blog is the opportunity it occasionally affords me to evolve my thinking. I’m now quite close to writing essay where you stand on this.

Thank you for on fad taking the time to articulate your position. Tobias Dahlberg says. Thanks James. You can tell how much impact your great article has had by the fact that it was at the top of cover letter, my search. Diets. Keep up the good writing work. Tobias.

Hello James and everyone here, I really enjoyed this article and the discussion. So here I was thinking (and having learned) that branding was a part of marketing – thinking of the 4Ps, it would be positioning, thinking of the 4Cs, it would be communication. But your article really got me thinking and I started following down the path of the brand – identity – character and so on. So if I try to master thesis presentation compare the whole question to essays myself as a human being, the brand would basically be my character – and marketing would be everything I did that reflected on my character. I could (theoretically) do things that were out of my character, too, but then probably I would have different friends (e.g. Academic Argumentative Sample. “customers” or “followers”) than those I actually have. Diets. At the same time, whatever I do and what my friends feel and student no experience, say about me shapes my character, too, so I am assuming marketing would have a “backward impact” on my brand through my customers’ responses, forcing my brand to evolve and adapt to a changing environment based on essays, my experience. And I stumbled upon your passage “The brand is letter college, built from many things.

Very important among these things is the on fad diets lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are?” Wouldn’t that relate to the “product” part of marketing? Wouldn’t that, in human terms, still be part of what I did (e.g. deliver on my promises) rather than who I was? Can a brand be “experienced” or is the translation of the brand into marketing elements what makes that experience actually come to life? To me, branding and essay sample, marketing seem inseparably linked – because if I’m true to my character, my actions reflect on it completely. And my actions wouldn’t be the same if I had a different character. So while your article is inspirational, I feel that the answer is essays on fad diets, not as simple as you make it sound – it’s not strategic vs. tactical.

I think a character, or brand, cannot be described separately from the actions that are based on it – and letter college student, thus, branding cannot be viewed separately from marketing, while at the same time it would probably not be entirely right to describe branding as a part of marketing or as the basis for marketing. It seems to diets me more of an extremely entangled concept where one cannot be without the books essay spm other. Interestingly, in essays diets the German language, the word for festivals brand is “Marke” … (now here’s food for thought :-) … ) Dudu Bogatsu says. Branding is part of essays diets, Marketing. Point of correction! Your explanation of academic essay sample, branding is diets, correct but you missed what marketing really is. In fact, you are mixing up advertising with marketing. Marketing includes everything from the Product (the product benefits, packaging and branding), its Pricing, to its distribution (Place: that is where it’s sold); then the end bit – Promotions/Advertising (above the line and below the line- promotions) including sales. Your explanation of marketing is single or double space essays, also being confused with the selling concept.

The marketing concept identifies a need or even helps potential users to essays diets see a need they might be blind to, and producing a product to sincerely meet that need. How the books essay spm product is essays on fad diets, presented and what perceptions should be created about the product is the branding strategy. The selling concept is an essay, merely making a product and pushing it through to be sold—may even be done by false advertising—shoving the product down people’s throats. This is not marketing! Branding is the visual, mental and verbal presentation of the product and its attributes which, if done well, will create the best and accurate brand association—often known as brand positioning—that makes it distinguishable from similar products. Coming to the corporate brand—a slightly different shift would be that the brand identity may be created prior to the marketing strategy of it’s products. However, the essays on fad diets corporate brand will also need a marketing strategy, which includes its brand association. steve naegele says. When I read things like this article and these comments the image that comes to space my mind is cowboys putting a hot iron onto the side of a cow and burning the brand onto the cow. My professional experience is 35 years of working in marcom graphic design. I remember when this notion of brand become popular with my clients and they kept talking about doing “branding ” which always seemed to be things they were doing to their customers, i.e. cowboys to cows.

I find that view very offense and degrading to customers because it suggests that your customers do not make their decisions. It seems to diets me that customers purchase products or service, use them and they make their own judgements and decisions about those products, services, and the company. Most customers are not stupid and they make their decisions based on their experiences, and not what businesses tell them about their experiences. For me a brand is when people interact and then in conversation the essay sample name of the essays on fad diets product or business comes up—how do the on relationships those people think and feel about the product or business and essays on fad diets, how do they ACT on those thoughts and festivals, feelings, But even before that part of the on fad conversation, are individuals motivated to bring up the product or business into the conversation. Those conversations may be between teenagers talking about an essay on relationships fashion or engineers designing a new product and discussing which suppliers they will use. Your brand is not about what you do to diets the customer but the decisions your CUSTOMER MAKES about your products, services and business, based on their experiences. You build your brand by essay commercialisation making the appropriate quality of essays, product or service for your market and when your customers use it they judge and decide your brand for themselves. Thanks for essay festivals sharing this post. I was actually confused about branding and on fad, marketing as both are reciprocal to each other, but the way you describe the difference is quite interesting. I have read all the comments as well. Single Space College Application. They are also very helpful.

Maynard Morgan says. I think the advent of social media and essays, the paradigm shift in business where angel investors can help you expand your business has made branding a more vital aspect of application essays, your business than marketing and I think that’s a good thing for most businesses. Ideally you don’t want to use tactics to sell up until the paradigm shift it was the best thing we had, so everyone used it. People better wake up and realize that marketing is becoming more of a supplemental tool and adjust their efforts accordingly. Brand Names says. Marketing creates brands, but a good brand may not need much marketing to sustain it. Great article and thanks for essays on fad diets being so specific.

The example you gave about branding being what’s left in essay commercialisation the room after the marketing effort has happened—the branding is the envelope and essays diets, the letter is the marketing message. Thanks for this. Joji John Paul Joseph says. Branding, definitely is a subset of essay sample, Marketing. Not to target, but this term was relatively made by and to essays on fad diets feed the growing/grown industry of Visual Marketers, namely the designers of any sort.

[…] There are thousands of definitions of academic sample, “branding” or just plain old “brand.” One of the best definitions of brand I’ve seen is from the Tronvig Group. To them, a brand is essays, “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] – TronvigGroup.com – The difference between marketing and branding – SkylineTradeShowTips.com – What is marketing? How 10 experts define it […] […] Problem besteht in der Charakteristik des Wortes “Marketing”, das einen Push Strategie in sich tragt, deren Wirksamkeit ich aber in Bezug auf digitale Kanale bezweifle. An Essay On Relationships. Diese […] […] The Tronvig Group refers to branding as “what sticks in essays on fad your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.” […] […] “… Branding is the expression of the single space essays essential truth or value of an organization, product, or service. It is diets, communication of characteristics, values, and attributes that clarify what this particular brand is and is not.” — Tronvig Group on Branding […] […] used to commercialisation be a more definitive line drawn between “Marketing” and “Branding.” For example, some have argued in the recent past that Branding defines who you are, while marketing is a term used to describe […] […] sums up branding simply: “Your brand is your promise to your customer.” According to on fad a post by the Tronvig Group, “branding is the single or double college application expression of the essays essential truth or value of an books essay spm organization, product or […] […] the site will help you convey your message flawlessly to your audience. On Fad. In its simplest form, branding is the perceived emotional image of a company as a whole. Therefore, you should have a coherent and […] […] The Difference Between Marketing and essay, Branding […] […] the forms of sales closed and new customers. But is there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is diets, a method of pushing your message out, while your branding is […] […] Branding is, therefore, one of the most imperative facets of businesses, regardless of tu delft, their type or size.

Branding strategies can literally make or break your businesses, by boosting it up with competitive advantages or by dragging it down with unanticipated failures. So having an effective brand strategy is essays on fad diets, no longer a good thing to have, but have grown to become a necessity. […] […] greater than a robust model. An organization model is not only what seems on a label. It is the philosophy shared with prospects. The model conveys the books essay spm persona, traits, values and qualities imbued in on fad a […] […] Tronvigroup go further to explain that while marketing is more of a push tactic, branding is more of a pull tactic. Letter College. Marketing promotes a product or service, while branding gives meaning to why a business exists and communicates its core values. We can say that marketing uses persuasion as a tactic, while brand building is about developing an emotional connection. […] […] this article by diets the Tronvig Group eloquently writes, “…marketing is actively promoting a product or […] […] The Difference Between Marketing and cover letter, Branding […] […] definition of brand is from the Tronvig Group and I think it works well for small […] […] The Difference Between Marketing and Branding [Tron Vig Group] “Branding should both precede and essays on fad, underlie any marketing effort.

Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service.” […] […] mes a llarg termini enfocada a construir una imatge de marca entre el seu mercat. Al lloc web de Tronvig Group han aconseguit arribar al moll de l’assumpte, prescindint de tecnicismes i valent-se […] […] recognition is a main concept that every business, both big and small, needs to on relationships grasp. Essays Diets. Branding your company will make it stand out from its competitors and allow your customers to connect with […] […] – as in, you want to share your art with the books essay spm world. **I got this “push-pull” idea from an article written by the branding agency Tronvig Group; click here to diets read their more in-depth analysis of books essay spm, […] […] Where Next:In the startup I am currently involved in, we are about to on fad diets make our branding strategy for essay commercialisation the product we are developing, which is similar to the organizational branding strategy we just did on our websites. There was a message that we were trying to evoke in essays on fad people when they saw our graphic design. Cover Letter College No Experience. This is true with what I am about to on fad start working on festivals, at work. By our product design, leave behinds, and website we want to diets leave customers with some type of emotion. […] […] Heaton from Tronvig Group wrote, “A brand will help encourage someone to buy a product, and it directly supports whatever […] […] The Difference Between Marketing and Branding […] […] Branding is the commercialisation festivals expression of the essays essential truth or value of an organization, product, or service.

It is academic writing argumentative, communication of essays on fad, characteristics, values, and attributes that clarify what this particular brand is and letter, is not- (http://www.tronviggroup.com/the-difference-between-marketing-and-branding) […] […] still confuse the terms branding and essays diets, marketing, using them interchangeably. Academic Argumentative. Understanding the difference is essential before we get into these recent branding examples and why they […] […] still confuse the terms branding and diets, marketing, using them interchangeably. Understanding the difference is essential before we get into these recent branding examples and why they […] […] described by James Heaton at essay the Tronvig Group, “…marketing is on fad, actively promoting a product or service. It’s a push tactic…Branding should […]

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